Scott Mozarsky, Chief Commercial Officer, PR Newswire
Law firms are finding the importance of developing and publishing original content to optimize their online marketing efforts. With the need to expand their online presence comes certain hurdles that come along with emerging technologies in communications today. Learn best practices to leverage the tools available to firms to drive business through the use of multiple channels to syndicate content and multimedia elements to fuel discovery, reach new audiences, and keep current audiences engaged.
The session will address:
•Content marketing best practices
•How to effectively syndicate and amplify messaging in the US and other target markets
•How to most effectively use video
•Law Firm website best practices