The Unfair Advantage of Actionable
Business Intelligence in the Law Firm
The Information Problem
Lawyers & law firms know they
need to monitor client & other
activity, but are overwhelmed with
in...
What we hear from In-house Counsel…
• “My lawyers don’t understand my business”
• “My lawyers don’t understand my industry...
We know we should know more
about our clients businesses and
industries, but how?
Listening/Intelligence Platforms Can Help
• Personalization of Business Intelligence
– Finding vs. Searching
– Knowledge A...
Why?
• Too much information available in too many
places. Law firms overwhelmed with data
• Need a very efficient method t...
Case Study #1 – Listening Platform vs. Search Engine

Broad Information
for the Masses.
Duplicative. Not
Timely
Case Study #1 – Listening Platform vs. Search Engine

What other law
firms are
mentioned in
conjunction with
client

Issue...
Case Study #2- Visual Cues: Show Users Where To Look
Case Study #2- Visual Cues: Leverage Leading Indicators
Case Study #3- Predictive Analytics
•

Fair Credit Reporting Blog Activity Increasing (Anticipation)
Case Study #3- Predictive Analytics
• FTC Hands Down Decision (Event)
Case Study #3- Predictive Analytics
• Dockets & Litigation Go Through The Roof (Result)
In Summary: Why Listening Platforms?
•
•
•
•
•
•

Information Is Relevant & Personalized
Information is Consolidated
Wider...
Thank you!

Mark Hinkle
mark@manzama.com
(541) 610-4197
www.manzama.com
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LMAtech2013: The unfair advantage of actionable business intelligence in the law firm

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Mark Hinkle, President and COO, Manzama

Law firms today are under the increasing pressures of competition, price pressure, and constrained budgets. Yet at the same time, they are being asked to provide better service to their clients, and to do more with less. One of the ways that firms cannot only survive, but thrive, in this environment is to harness the power of technology to perform tasks that humans once were required to do.

For budget and resource restrained firms today, technology can provide an “unfair advantage” and allow them to more easily uncover relevant and actionable intelligence around clients, industry sectors, and areas of practice or focus that results in better client service.

Published in: Education, Business, Technology
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  • Because BI is multifaceted and now I have too much information to track
  • Why is this important? Ø Because each lawyer has a rather unique set of skills to offer and part of their responsibility is to aligning those skills with a client or prospective client’s interest.
  • > Two types of knowledge: (a) Practice – domain expertise and (b) Knowledge of events (some of these may be related to your practice expertise) that may impact your client or prospective client – industry, topical issues, emerging issues or risks, better of understanding of the client’s business. Put knowledge together with relationships & BOOM, there is real power.
  • You need to tell us a few things you care about – clients, practices, areas of interest, you can then interact to refine your needs
  • LMAtech2013: The unfair advantage of actionable business intelligence in the law firm

    1. 1. The Unfair Advantage of Actionable Business Intelligence in the Law Firm
    2. 2. The Information Problem Lawyers & law firms know they need to monitor client & other activity, but are overwhelmed with information, but most of it is irrelevant, resulting in huge time investment to weed through data. Content sources are fragmented, disparate and growing beyond our ability to keep up. Information is delivered in linear format, making it difficult to make sense of the sum of the data….like “drinking out of a fire hose.”
    3. 3. What we hear from In-house Counsel… • “My lawyers don’t understand my business” • “My lawyers don’t understand my industry” • “My lawyers are too reactive in their approach. They are very good at helping me with problems, but not good at helping me to anticipate and avoid them.”
    4. 4. We know we should know more about our clients businesses and industries, but how?
    5. 5. Listening/Intelligence Platforms Can Help • Personalization of Business Intelligence – Finding vs. Searching – Knowledge Advantage • Standardization of Business Intelligence – Information in One Place – Centralization of Information (Feed Mgmt) • Visual Cues Make Finding Insights Easy • Speed of Information-First Mover Advantage • Predictive Analytics
    6. 6. Why? • Too much information available in too many places. Law firms overwhelmed with data • Need a very efficient method to understand clients businesses and industries • New sources (Blogs, Twitter, etc.) demand new methods to uncover insights • What each of us cares about is different
    7. 7. Case Study #1 – Listening Platform vs. Search Engine Broad Information for the Masses. Duplicative. Not Timely
    8. 8. Case Study #1 – Listening Platform vs. Search Engine What other law firms are mentioned in conjunction with client Issue watch – trending with client
    9. 9. Case Study #2- Visual Cues: Show Users Where To Look
    10. 10. Case Study #2- Visual Cues: Leverage Leading Indicators
    11. 11. Case Study #3- Predictive Analytics • Fair Credit Reporting Blog Activity Increasing (Anticipation)
    12. 12. Case Study #3- Predictive Analytics • FTC Hands Down Decision (Event)
    13. 13. Case Study #3- Predictive Analytics • Dockets & Litigation Go Through The Roof (Result)
    14. 14. In Summary: Why Listening Platforms? • • • • • • Information Is Relevant & Personalized Information is Consolidated Wider Array of Sources Can Be Mined Information Is Timely (First Mover) Information Is Suggestive Information Is Predictive
    15. 15. Thank you! Mark Hinkle mark@manzama.com (541) 610-4197 www.manzama.com

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