Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Surely you don’t want to measure me? 
AR Forum Panel, 16/9/14 
Ludovic Leforestier @lludovic
Aligning measurements with goals 
Strategy 
Opinion 
Marketing enablement 
Sales
What to measure?
Common mistakes 
•The measurement black hole (aka reporting hell) 
•The self selecting sample and other blindsiders 
•The ...
For more information… 
•Read the full AR Compass IIAR Best Practice Paper on Huddle: 
•http://my.hdle.it/23495340 
•(IIAR ...
Thank you 
See also: 
http://analystrelations.org/2013/05/17/iiar-best-practice- webinar-a-practical-guide-to-measurement
AR Forum - Analyst relations measurement panel
Upcoming SlideShare
Loading in …5
×

AR Forum - Analyst relations measurement panel

1,094 views

Published on

Measurement panel with Ludovic Leforestier / IIAR Board and Ed Gyurko / IIAR Sourcing Chapter, moderated by Duncan Chapple / Kea at the Kea #ARForum, London, 16/09/14

Published in: Business
  • Be the first to comment

  • Be the first to like this

AR Forum - Analyst relations measurement panel

  1. 1. Surely you don’t want to measure me? AR Forum Panel, 16/9/14 Ludovic Leforestier @lludovic
  2. 2. Aligning measurements with goals Strategy Opinion Marketing enablement Sales
  3. 3. What to measure?
  4. 4. Common mistakes •The measurement black hole (aka reporting hell) •The self selecting sample and other blindsiders •The budget sucker •The path to oblivion
  5. 5. For more information… •Read the full AR Compass IIAR Best Practice Paper on Huddle: •http://my.hdle.it/23495340 •(IIAR membership required)
  6. 6. Thank you See also: http://analystrelations.org/2013/05/17/iiar-best-practice- webinar-a-practical-guide-to-measurement

×