AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? - When should you be transparent? - Should analysts be afforded preferential treatment? - And does NDA really mean, NDA? - will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’!