Beer (and APIs) Will Change the World


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My keynote from Gluecon 2012 on the parallels between the rise of craft beer and the rise of craft telcos.

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Beer (and APIs) Will Change the World

  1. 1. A PIs and Laura Merling SVP, Alcatel-Lucent @magicmerl #craftelcoThursday, May 24, 12
  2. 2. Of course, there’s a beer analogy. #craftelcoThursday, May 24, 12
  3. 3. us try) o ind e telc ha n th old er t ly t hing n th eo a ybe (m #craftelcoThursday, May 24, 12
  4. 4. Beer started pure... Then it commoditized Craft #craftelcoThursday, May 24, 12
  5. 5. or w, .” no ce S. ht an he U. rig iss er in t ley ena ft brew al R t cra V n he larges ico g t o., the il in r C S r ee like e duston B ts nc der of Bo "I r e un loKoch, fo F im J #craftelcoThursday, May 24, 12
  6. 6. Thursday, May 24, 12
  7. 7. #craftelcoThursday, May 24, 12
  8. 8. the intertubes happened. Telco exec #craftelcoThursday, May 24, 12
  9. 9. Then mobile. Then voice disappeared. All communications literally took a back seat. #craftelcoThursday, May 24, 12
  10. 10. #craftelcoThursday, May 24, 12
  11. 11. Like the big brewers, the phone companies are pushing commoditized product. #craftelcoThursday, May 24, 12
  12. 12. And that is giving opportunity to “craft” telcos: #craftelcoThursday, May 24, 12
  13. 13. And, like the big brewers, telcos are starting to realize theyneed to move faster, be more “craft”-like. #craftelcoThursday, May 24, 12
  14. 14. HOW TO THE EQUIPMENT MAKE BEER Most items can be purchased at your local homebrew store 6. 9. 3. 7. 2. 5. FERMENTER 4. 8. 1. 1. Fermenter, usually a 2. Air lock and stopper to 3. Thermometer 7. Bottle capper, a device that food-grade plastic bucket with a allow carbon dioxide to escape 4. Racking cane & tubing clamps bottle caps on bottles tight-fitting lid (more experienced during fermentation while keeping for transferring beer from one 8. Sanitizing agent & brewers may use a glass carboy) air out vessel to another bottle-cleaning brush 5. Bottles, about 50 12-oz. 9. Kitchen supplies—a THE INGREDIENTS bottles for each 5-gallon batch, new or reused stove, large pot, cooking spoon, strainer, measuring cup, can 6. Bottle filler to transfer beer opener, and a cup or bowl Beer is made from 4 basic ingredients: into bottles barley, water, hops and yeast. BREWERS YEAST MALT SUGAR ALCOHOL Beer is created when C2H5OH brewers yeast converts malt sugar into CO2 alcohol and carbon dioxide CARBON DIOXIDE 1. SANITIZING THE BASIC PROCESS The most important step. Nothing can spoil a batch of beer SOURCES: American Homebrewers Association,, faster than stray bacteria. Popular Mechanics, Barley Bandits 3. 2. BOILING MASHING Bring wort to a rolling boil and add Steep grains in hot (but not hops—the flower of the hop plant boiling) water to make wort, that gives the beer flavor—according a sweet liquid thats to the recipe. basically unfermented beer. 4. 5. 6. FERMENTATION BOTTLING DRINK UP! Chill wort and transfer to fermenter. You now have beer! But its flat Pitch yeast. Store beer away from beer. In order to carbonate it, you sunlight and wait one to several must prime it with additional weeks, depending on the recipe. fermentable sugars and bottle it. Then wait at least two weeks. #craftelcoThursday, May 24, 12
  15. 15. This is what the telco looks like today. #craftelcoThursday, May 24, 12
  16. 16. Actually, more like this. Central Serving Regional Offices Office Transport VoIP Soft Phone 7342 ONT Indoor DH Residential 1692 CP Gateway Up to 64 GPON Splitters MSE DHCP ONTs per PON Line GX 550 Ethernet, HomePNA Multiservices or MoCA GPON Metropolis® DMXtend Switch IPTV Access Multiplexer Set Top Box 7342 ONT 7342 OLT POTS Distribution Analog Phone Cabinet 1692 Sealed Expansion MSE Active 1696 Module 1692 WDM MS OPS Active Access Point DWDM IP Services Router 1692 OPS Access Point IP Services Router 7330 FTTN GR303 Access Point MDU TR008 IP Services Router Remote Expansion V5.2 Module Gateway TDM Switch Metropolis® DMXpress Metropolis® Access Multiplexer DMXtend Access Multiplexer #craftelcoThursday, May 24, 12
  17. 17. This is what the telco looks like tomorrow. (it’s not your Ma’s Bell) AN OPEN PLATFORM FOR DYNAMIC SERVICE ENABLEMENT #craftelcoThursday, May 24, 12
  18. 18. #craftelcoThursday, May 24, 12
  19. 19. 1. The data plan dies. #craftelcoThursday, May 24, 12
  20. 20. 1. The data plan dies. 2. Emerging markets will rule. #craftelcoThursday, May 24, 12
  21. 21. 1. The data plan dies. 2. Emerging markets will rule. 3. One of our own ascends. #craftelcoThursday, May 24, 12
  22. 22. Thank you. #craftelcoThursday, May 24, 12
  23. 23. The Credits Magic 8 Ball Dogfish Head 120 Minute Coors Light Can Beer Evolution In God We Trust Craft Beer Sales Chart WSJ Article Bell System Logo Telco Exec Http Connected Car StarTac iPhone Budweiser Can Monk, May 24, 12