The World Economy and Industries world-wide is at a bifurcation point, on the dege of the cusp. We are standing on a burning platform and the question is whether demise will follow (eg the property bubble) or whether industries cab REINVENT themslves and take a quantum leap forward. We are on the EDGE OF CHAOS and naturally it is a place for creativity, innovation and transformation. Different rules apply, for example CHAOS THEORY, FIELD THEORY and COMPLEXITY SCIENCE. It is a time when new types of transformational leadership are required. Strategies also have to draw on the complexity sciences as we learn to thrive on the edge of chaos.