WRI Social Media Update 090701

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A short presentation updating WRI staff with information on social media strategy and current metrics.

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WRI Social Media Update 090701

  1. 1. Social Media Update Laura Lee Dooley World Resources Institute July 1, 2009
  2. 2. Partner/Donor ip Ambassador/Evangelist ionsh Word of Mouth Relat Repeat Visitor Information Seeker Goal of online communications
  3. 3. Creating Buzz with ADVOCATES
  4. 4. Good
  5. 5. Better
  6. 6. Even Better
  7. 7. Best
  8. 8. twitter.com/worldresources
  9. 9. Website Followers Google Friendfeed Reader Facebook Twitter LinkedIn Digg Other Facebook WRI Profiles LinkedIn Follower Email Networks Actively participating in the conversation
  10. 10. Google Reader Twitter Facebook LinkedIn Digg Delicious Conversations through many channels
  11. 11. Lessons Learned • Seek first to understand • Conversation – NOT marketing • Invest time and effort • Offline and online reputations linked • WRI values in practice – Respect, innovation, independence, integrity, urgency • Measure, measure, measure

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