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Why Twitter Matters


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eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.

Published in: Technology, Travel
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Why Twitter Matters

  1. Why Twitter Matters Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( ) [email_address] Followers, Friends and Fans: Expanding Your Online Community
  3. delicious tags for World Resources Institute
  5. initial idea for twitter (
  6. twitter co-founders @jack @biz @ev
  7. twitter is a microblog
  8. 422% August 2007 – August 2008 twitter traffic 2.3 million unique U.S. visitors
  9. Twitter Traffic Worldwide February 2008
  10. 140 characters The habit and skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging
  11. . . . first alert and news source . . .
  12. . . . platform for timely action . . .
  13. <ul><li>REASON 1: </li></ul><ul><li>Be part of the conversation or be invisible </li></ul>
  14. Don’t see the purpose of twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience excuses, excuses, excuses
  15. your website
  16. companies = agencies = organizations
  17. building and tearing down walls online
  18. Remember the information superhighway? Welcome to twitter …
  19. Peter Cho ambient awareness … and presence
  20. Current Listening Posts … organizing online conversations …
  21. <ul><li>REASON 2: </li></ul><ul><li>Build tangible community and shape conversation </li></ul>
  22. Post ratio - 1:12 (1=you, 12=them)
  23. Followers: following, followers, mutual
  25. manage 2 twitter accounts in 2 browsers
  26. #emetrics Some tools for listening
  27. Some tools to find others
  28. <ul><li>REASON 3: </li></ul><ul><li>Measure with purpose in mind </li></ul>
  29. AUTHORITY: Followers, frequency, @replies
  30. <ul><li>FOLLOWERS DATA </li></ul><ul><li>Twittername </li></ul><ul><li>Real name </li></ul><ul><li>Location </li></ul><ul><li>URL </li></ul><ul><li>Biosketch </li></ul><ul><li>Tweet Type </li></ul><ul><li>Follower/Mutual </li></ul><ul><li>Date Followed </li></ul><ul><li>Time Followed </li></ul><ul><li>Blog feed (listen) </li></ul><ul><li>Blog contact info </li></ul>
  31. Some tools for measuring reach
  32. Source:
  33. Some tools for measuring performance
  34. <ul><li>REASON 4: </li></ul><ul><li>Twitter is a conversation </li></ul>
  37. Integration with SMS (Texting)
  38. <ul><li>Be part of the conversation or be invisible </li></ul><ul><li>Build tangible community and shape conversation </li></ul><ul><li>Measure with purpose in mind </li></ul><ul><li>Twitter is a conversation </li></ul>
  39. <ul><li>ENDNOTE: </li></ul><ul><li>Failwhale doesn’t mean failure </li></ul>
  43. October 16, 2008 Jack Dorsey to step into the role of Chairman and Evan Williams to become CEO