Why Twitter Matters Laura Lee
S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Followers, Friends and Fans: Expanding Your Online Community

www.wri.org

delicious tags for World Resources
Institute

twitter.com/worldresources

initial idea for twitter (stat.us)

twitter co-founders @jack @biz @ev

twitter is a microblog

422% August 2007 – August
2008 twitter traffic 2.3 million unique U.S. visitors

Twitter Traffic Worldwide February 2008

140 characters The habit and
skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging

. . . first alert
and news source . . .

. . . platform for
timely action . . .

<ul><li>REASON 1: </li></ul><ul><li>Be part of
the conversation or be invisible </li></ul>

Don’t see the purpose of
twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience http://www.flickr.com/photos/jeannab/2546668884/ excuses, excuses, excuses

your website

companies = agencies = organizations

building and tearing down walls
online

Remember the information superhighway? Welcome
to twitter …

Peter Cho ambient awareness …
and presence

Current Listening Posts http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg …
organizing online conversations …

<ul><li>REASON 2: </li></ul><ul><li>Build tangible community
and shape conversation </li></ul>

Post ratio - 1:12 (1=you,
12=them)

Followers: following, followers, mutual

manage 2 twitter accounts in
2 browsers

#emetrics Some tools for listening
search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com

Some tools to find others
search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com

<ul><li>REASON 3: </li></ul><ul><li>Measure with purpose
in mind </li></ul>

AUTHORITY: Followers, frequency, @replies

<ul><li>FOLLOWERS DATA </li></ul><ul><li>Twittername </li></ul><ul><li>Real name
</li></ul><ul><li>Location </li></ul><ul><li>URL </li></ul><ul><li>Biosketch </li></ul><ul><li>Tweet Type </li></ul><ul><li>Follower/Mutual </li></ul><ul><li>Date Followed </li></ul><ul><li>Time Followed </li></ul><ul><li>Blog feed (listen) </li></ul><ul><li>Blog contact info </li></ul>

Some tools for measuring reach
tweetburner.com www.lessfriends.com www.twittercounter.com www.twinfluence.com

Source: www.tweetburner.com

Some tools for measuring performance
www.xefer.com/twitter/ twitter.grader.com

<ul><li>REASON 4: </li></ul><ul><li>Twitter is a
conversation </li></ul>

Integration with SMS (Texting)

<ul><li>Be part of the conversation
or be invisible </li></ul><ul><li>Build tangible community and shape conversation </li></ul><ul><li>Measure with purpose in mind </li></ul><ul><li>Twitter is a conversation </li></ul>

<ul><li>ENDNOTE: </li></ul><ul><li>Failwhale doesn’t mean failure
</li></ul>

October 16, 2008 Jack Dorsey
to step into the role of Chairman and Evan Williams to become CEO

delicious.com/lldoolj2/emetrics2008-S04 delicious.com/tag/twitter