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Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
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Government 2.0: Social Media in the Age of Obama

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The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.

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Government 2.0: Social Media in the Age of Obama

  1. 1. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Social Media Overview Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org Danielle Brigida National Wildlife Federation http://www.nwf.org
  2. 2. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Laura Lee Dooley World Resources Institute www.wri.org
  3. 3. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Danielle Brigida National Wildlife Federation www.nwf.org
  4. 4. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Social Networking Social Bookmarking Social News Photo by waynejackson SOCIAL MEDIASOCIAL MEDIA is an “umbrella term”is an “umbrella term” for…for…
  5. 5. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WHAT is your goal?
  6. 6. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Goal of NWF online communications R E A C H $$ REVENUE $$ Engagement
  7. 7. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Goal of WRI online communications Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers Relationship
  8. 8. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “It has never been about me. It has always been about you.”
  9. 9. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Edelman Trust Barometer 2008 People like doing business with people they know … … and love doing business with people they trust.
  10. 10. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Edelman Trust Barometer 2008 2009?
  11. 11. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Flickr:SteveFurman Government should beTRANSPARENT PARTICIPATORY COLLABORATIVE www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment
  12. 12. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first.
  13. 13. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Each personal interaction between a company and a customer or between you and a member of your community presents an opportunity to gain an advocate for your brand – Seth Simonds Flickr:kamshots|KamyarAdl
  14. 14. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Flickr:jeannatheodd|JBizz Don’t see the purpose of social mediaWe need to review all content YouTube is a time waster We can’t agree to the terms of service Accessing to more sites creates security issues . . . obstacles . . . Don’t like advertisements
  15. 15. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.usa.gov/webcontent/technology/other_tech.shtml
  16. 16. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 COMMUNICATIONS MEDIA Space defined by Media Owner Organization in control One way / Delivering a message Repeating the message Organization-focused Entertaining Organization created content SOCIAL MEDIA Space defined by Consumer Consumer in control Two way / Conversational Adapting the message/ beta Consumer-focused / Adding value Influencing, involving User created content / Co-creation
  17. 17. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  18. 18. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SO HOW CAN I ATTRACT READERS ONLINE? WRONG QUESTION
  19. 19. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “Communities already exist. Instead, think about how you can help that community do what it wants to do.” Mark Zuckerberg
  20. 20. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “One part anarchy, one part aristocracy, one part democracy, one part monarchy” Jimmy Wales on the Wikipedia Community
  21. 21. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Pre-contemplation Contemplation Action (Maintenance) Positioning – where audience is now vs. where you want them to be
  22. 22. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Unknown Recognize d Liked Respecte d For organizations, being a better messenger means moving from the least known to the most respected Trust
  23. 23. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Building relationship online: How do you cut through the clutter?
  24. 24. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Can U.S. Government ? ? ?
  25. 25. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • Give you something to SHARE • Show people you’re ready to ENGAGE • Introduce your organization’s PEOPLE • Find ways to CONNECT BLOGScan help...
  26. 26. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
  27. 27. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Can U.S. Government ? ? ? YESBUT . . .
  28. 28. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Plan your strategy to • Who is the AUDIENCE? • Who is the VOICE? • Who can WRITE? • Enough CONTENT? • Who will REVIEW? • Who will MAINTAIN? • User COMMENTS?
  29. 29. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Plan your strategy to ALTERNATE MODEL: Leverage Existing BLOGGERS blog.usa.gov
  30. 30. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ?
  31. 31. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • What you're DOING • What you're READING • What you're LISTENING TO • What you're THINKING ABOUT • What you're being INFLUENCED BY In 140 characters, you can LET PEOPLE KNOW:
  32. 32. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • To BUILD CREDIBILITY by being a resource • To CONNECT to like-minded people • To REACH INFLUENTIALS • To SPREAD your message • To LEARN WHY do it though?
  33. 33. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Followers Following Friends Your initial target audience may not be your only, nor your best target audience
  34. 34. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Peter Choambient awareness … and presence
  35. 35. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ? YESAND . . .
  36. 36. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ?
  37. 37. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Plan your strategy to • PERSONAL or CORPORATE? • Tweet CONTENT? • WHO will tweet? • HOW to tweet? • Who to FOLLOW?
  38. 38. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 twitter.pbwiki.com/USGovernment
  39. 39. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “Twitter will remain FREE to use by everyone—individuals, companies, celebrities, etc.” (Biz Stone, February 10, 2008) 0
  40. 40. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Comparison of growth in social media
  41. 41. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Comparison of growth in social media
  42. 42. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SOCIAL NETWORK Can U.S. Government ? ? ? YESAND . . .
  43. 43. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.govloop.com
  44. 44. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Facebook: Profile, Groups, Pages
  45. 45. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Profile Page Using Facebook Group
  46. 46. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Image from *Jason Falls Groups or Pages? *Chart by Jason Falls
  47. 47. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Pages =Insights
  48. 48. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SOCIAL NETWORK Can U.S. Government ? ? ? YESAND . . .
  49. 49. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • Who is the AUDIENCE? • Networking PURPOSE? • Which SOCIAL NETWORK? • User PARTICIPATION? • User INTERACTION? SOCIAL NETWORK Plan your strategy to
  50. 50. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ?
  51. 51. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Internet Usage Trends: U.S. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Reading blogs Writing Blogs Social Networking Watching Video Clips Downloading Podcasts Subscribing to RSS feeds Active Internet Users (Millions) Source: Universal McCann, 2008.
  52. 52. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ? • Highly popular content • Journalists WANT graphics
  53. 53. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 MEDIA = Multimedia for All
  54. 54. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 my.barackobama.com/page/s/pressconference
  55. 55. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.youtube.com/user/househub www.youtube.com/user/senatehub
  56. 56. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ? YESBUT . . .
  57. 57. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST OBSTACLES: • Time waster • Security issues • Bandwidth • Advertising • Terms of service
  58. 58. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Plan your strategy to • Who is the AUDIENCE? • Who will CONTRIBUTE? • What CONTENT? • What EQUIPMENT? • What SKILLS? • Who will MAINTAIN?
  59. 59. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Can U.S. Government ? ? ?
  60. 60. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.bioenergywiki.net
  61. 61. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.tsunamihelp.info
  62. 62. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Can U.S. Government ? ? ? YESBUT . . .
  63. 63. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Plan your strategy to • Collaboration on WHAT? • CLOSED or OPEN? • Who will MANAGE? • Participant INTEREST?
  64. 64. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 sites.google.com/site/smwebinar TO BE CONTINUED …
  65. 65. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Questions & Answers Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org lauralee@wri.org lldoolj2@gmail.com Danielle Brigida National Wildlife Federation http://www.nwf.org brigidad@nwf.org danielle.brigida@gmail.com

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