Visual literacy

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A lesson in visual literacy.

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Visual literacy

  1. 1. What is literacy? <ul><li>communication </li></ul><ul><li>two-way </li></ul><ul><li>read AND write </li></ul>
  2. 2. Visual Literacy UNPACKED <ul><li>A Grammar Lesson! </li></ul>
  3. 3. READING <ul><li>read print LEFT to RIGHT (western culture) </li></ul><ul><li>read pictures LARGEST element to SMALLEST element </li></ul><ul><li>reading order can be influenced by VECTORS (lines) </li></ul>
  4. 4. FRAMING close-up = intimate portrait = social full = distant group = public
  5. 5. EYE CONTACT demand offer
  6. 6. PERSPECTIVE more powerful less powerful equal
  7. 7. POINT-OF-VIEW familiar new ideal real central support
  8. 8. COLOR
  9. 9. UNIVERSAL Meaning

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