1.
Performing Change:
Narrative Design for
Social Justice
Eyebeam | Performing Change | October 19, 2013

2.
Movements + campaigns + social impact projects
need
+ cohesive narrative
+ shared goals
+ common identity
linasrivastava.com | eyebeam

3.
CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
linasrivastava.com | eyebeam

4.
Human needs
costs
opportunities
possibilities
linasrivastava.com | eyebeam

5.
Transmedia Activism
Process where integral elements of a story are dispersed systematically across multiple delivery
channels for the purpose of creating a unified and coordinated experience.
Each medium makes it own unique contribution to the unfolding of the story.
Framework for strategy to
+ Create social impact
+ Influence perception
+ Build community
+ Highlight human stories
through fragmented storytelling by
communities who
share assets + create entry points
into issues and solutions
across multiple forms of media
linasrivastava.com | eyebeam

6.
Why is This Important?
+ How to Tell a Story Together
+ How to Tell a Story of Complexity
+ How to Tell a Story Based in Reality or Imagination
but always based on stories of individuals
linasrivastava.com | eyebeam

7.
By collectivizing ownership of narrative,
transmedia breaks down the “us” and “them.”
--David Jammy
linasrivastava.com | transmedia activism | Ambulante
eyebeam

8.
Why is This Important?
Framing narrative is a political act.
linasrivastava.com | eyebeam

9.
What I Look for in Transmedia Activism Projects
+ Community-centered
participation
“local voice” in direct partnership with platform creators
+ Move
beyond awareness
connecting targeted audiences to commit to a particular
worldview, advocacy agenda, or action, by using local
storytellers
+ Platforms
linasrivastava.com | eyebeam
that are culturally appropriate

10.
linasrivastava.com | eyebeam

11.
linasrivastava.com | eyebeam

12.
Curate and cross-reference stories of
survivors of different conflicts to show
common experience of genocide survivors.
linasrivastava.com | eyebeam

13.
Risks and Challenges
+ Intellectual
property concerns
+ Gulf between
theory, critique, and
practice
+ Love of the
platform and
technology
linasrivastava.com | eyebeam
Intentionality
+ Creating rigor and around and
recognizing the intentionality behind
"citizen" media
+ Parsing out the fine lines between
story to engagement to propaganda
+ Bridging the engagement/action
gap.

14.
Lina Srivastava
http://linasrivastava.com
info@linasrivastava.com
@lksriv
linasrivastava.com | eyebeam