2.Corporate Social Responsibility & Corporate Responsiveness[1]

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2.Corporate Social Responsibility & Corporate Responsiveness[1]

  1. 1. Presented by:- Love kush(2K81M49) Aman raj(2K81M04)
  2. 2. <ul><li>an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact </li></ul><ul><li>includes legal, ethical, economic, and philanthropic (discretionary) dimensions </li></ul>
  3. 3. <ul><li>refers to obeying governmental laws and regulations </li></ul><ul><li>civil law: rights & duties of individuals and organizations </li></ul><ul><li>criminal law: prohibits specific actions and imposes fines and/or imprisonment as punishment for breaking the law </li></ul>
  4. 4. <ul><li>behaviors and activities that are expected or prohibited by organizational members, the community, and society (not codified into law) </li></ul><ul><li>standards, norms, or expectations that reflect the concern of major stakeholders e.g. KPMG </li></ul>
  5. 5. <ul><li>how resources for the production of goods and services are distributed within the social system </li></ul><ul><li>Do you think consumers favor socially responsible companies or are they most enamored with companies that maximize profits? </li></ul>
  6. 6. <ul><li>business’s contributions to society </li></ul><ul><li>strategic philanthropy </li></ul><ul><ul><li>American express bank </li></ul></ul><ul><ul><li>Hewlett packard </li></ul></ul>
  7. 7. <ul><li>Cause related marketing (CSM) </li></ul><ul><li>e.g. P&G,HUL,TATA ( Desh ko arpan) </li></ul><ul><li>Social marketing </li></ul><ul><li>eg Ashok leyland (aids awareness) </li></ul><ul><li>Tata memorial hospital(cancer) </li></ul>
  8. 8. The multiple responsibilities of business

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