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Creative copy to advertise the trends of the season and drive business.

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  1. 1. Thursday, April 3 through Saturday, April 5, 2008. extra 25% off a single sale price pair of shoes or handbag item STARTS THURSDAY, APRIL 3 WITHWITH STARTS THURSDAY, APRIL 3 PREVIEW DAYS! PREVIEW DAYS Cannot be used in conjunction with any other coupon or special offer. Coupon will not be available in stores. Coupon must be presented at time of purchase. Duplicates will not be honored. One coupon per item. Coupon excludes Yellow Dot Clearance, Incredible Value merchandise, Bonus Buys, Door Busters, Anne Klein Bridge, Ugg, Calvin Klein handbags, Coach, Brahmin, Brighton, and regular price merchandise. Coupons are not valid on Breast Cancer Awareness merchandise, special orders, gift cards or in service departments. Cannot be applied to previously purchased merchandise or mail/phone/internet orders. PRESORTED STANDARD 331 West Wisconsin Avenue U.S. POSTAGE Milwaukee, WI 53203 PAID THE BON-TON STORES, INC. Please deliver Fri.-Mon, Mar. 28-31. For the store nearest you, visit us at The Big Deal Preview Days prices effective Thursday, April 3 through Saturday, April 5, 2008; all other sale prices effective Thursday, April 3 through Saturday, April 12, 2008. Merchandise, style and color availability may vary by store. Footwear not at Gateway. [16000] THE BEST & BIGGEST SHOE & HANDBAG EVENT OF THE SEASON! THE FOCUS ON STYLE BEGINS THURSDAY, APRIL 3 WITH PREVIEW DAYS! PREVIEW DAYS CONTINUE THROUGH SATURDAY, APRIL 5.
  2. 2. THE BEST & BIGGEST Noteworthy SHOE & HANDBAG EVENT Release your feet and give you r arm something OF THE SEASON! to swing about. These trends will get you noticed this spring: Here’s where our best and brightest take the stage. • Marvelous Metallics: Bol d brass, glittering gold, sparkling silver... you get It begins with our PREVIEW DAYS, Thursday, April 3 through Saturday, April 5. the picture. • Perfectly Patent: Reflect your inner diva. You can shop the best selection before the sale is announced to the public, Red, black, whatever... find you r glow. and find all the styles to unleash your inner star power. • Brilliant Brights: A lively twist on the traditional... washed in shades Plus, our GOODWILL SALE is now in progress! Receive a coupon for 20% off of spring or dipped in daring hues. a single item for each apparel or home merchandise donation you make. • Wow-me Whites: It’s a bur st of crisp, Hurry in, though, our Goodwill Sale ends Monday, April 7. (Psst! It’s the best time clean freshness and a dash of class in to save on all your shoe and handbag needs – not to mention everything else!) stunning silhouettes. Sorry, Shoe & Handbag coupon not valid in conjunction with Goodwill Sale coupons. Some exclusions may apply to Goodwill Sale coupons. The Big Deal Shoe & Handbag event continues through Saturday, April 12, 2008. FRONT AND CENTER! Garner some attention in styles from these makers and more: AK Anne Klein® • Bandolino • Børn® • Clarks® • Liz Claiborne Rampage • Naturalizer® • Nine West • Söfft • Stone Mountain® Pursuits, Ltd. • Tignanello