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Source: IDG Global Mobile Survey 2014
Evolution of Business:
The Mobile Executive
Do you RESEARCH products and services fo...
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Infographic: The Evolution of Business - The Mobile Executive

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For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999 (£600–2,999; €700–3,499).
Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

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Infographic: The Evolution of Business - The Mobile Executive

  1. 1. Source: IDG Global Mobile Survey 2014 Evolution of Business: The Mobile Executive Do you RESEARCH products and services for your BUSINESS using your SMARTPHONE / TABLET? 86% smartphonetablet YES 72% Business Product Research on Mobile 42% During commute 30% 73% Evenings 82% 51% Weekends 64%69% Work hours / in the office 71% What TIME OF DAY do you RESEARCH products or services for your BUSINESS using your SMARTPHONE / TABLET? Making an IT Purchase PURCHASE IT PRODUCTS / SERVICES for your business using your SMARTPHONE Top Ten IT Products Purchased 67% 59% 38% 36% 33% 33% 32% 31% 31% 20% software computer accessories IT services storage devices printers & ink computer components smart- phones tablet devices laptop computers telecom equipment 47% RESEARCHED products or services for your BUSINESS via your SMARTPHONE and then PURCHASED.... 92% from a RETAIL OUTLET via the INTERNET using a DESKTOP / COMPUTER 75% 91% watch video on their tablet Video is everywhere 88% 72% 35% 4% 50% 40% ? 55% Movies / TV shows Videos / webcasts / job-related webinars How-to / training videos Independent product reviews Promotional videos Other 82% 55% 52% 37% 12% 11% Xing Community forums LinkedIn Google Plus Twitter Facebook 80% Use SOCIAL NETWORKING sites on SMARTPHONE Social Most visited social networking sites

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