Knowing how to engage with Millennials who visit technology sites can be tricky. IDG Research Services conducted a survey of Millennials (18-34 years old) who have an interest in technology: tech marketers, tech buyers, and consumers in both B2C and B2B. The survey reveals which tech topics Millennials are most interested in, their top reasons for visiting websites, and which sources they rely on most for tech-related information.
See more at: http://idgknowledgehub.com/infographic-engage-millennials-visit-tech-sites/2014/04/22/#sthash.6qf9wJ2y.dpuf
Infographic: How To Engage Millennials Who Visit Technology Sites
1. How To Engage Tech Site Visitors
MillennialsMillennials
How To Engage Tech Site Visitors
This group of Millennials: 18-34 yrs old who have an
interest in technology (e.g. tech marketers, tech decision
makers and consumers, both in B2C and B2B)
What kinds of
technology topics
are you most
interested in?
Research Services
Source: IDG Research, 2013 Millennials and Media
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
75%
News 71%
Weather
59%
Travel
50%
Careers
46%
Celebrities/
Entertainment
48%
Sports
42%
Business/
Finance
46%
Education
MM M
In addition to technology, which of the following topics do you regularly
seek information or read about (online or in print)?
54%
Health/Fitness
49%
Hobbies
62%
Food/Cooking
47%
Gaming
Which sources do you rely on for
tech-related information?
56%
Science
51%
67%
68%
76%
79%
Desktop/laptop PCs
Tech news
Tech innovations
Software or apps
New gadgets & electronics
M
35+ yrs oldMillennials
Tech-specific
sources
Business-
related
sources
Tech vendor
sites
Social media
Retailer
websites
Video sharing
sites
Research firm
& industry
analytics
Lifestyle-
related sites
91%
69%M
M
M
M M
M
68%
42%
65%
43%
29%
59%
41%
M 52%
48%
28%
29%
M 50%
20%
47%
+ Top Factors Driving Website VisitsTop Factors Driving Website Visits
How important are each of the following characteristics when you are
looking for tech-related content online (i.e., what makes you go back
to a specific source or website?)
88%
Reliable/accurate
content
80%
Straight-forward,
unbiased content
76%
Easy to understand
content
63%
Multiple view
points
59%
Great graphics
and images
58%
Good community/user
reviews
57%
Short, concise
content 56%
Info. is relevant to my
career/aspirations
54%
Ability to consume
content on phone
54%
Respected
author/brand