Data Flex Credit Alerting And Prospecting Webinar


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LKCS is able to provide credit-based prospecting lists and activity alerts from ALL THREE major credit bureaus! Acquire and retain profitable account holders by leveraging tri-bureau prescreen marketing data to identify qualified new prospects, retain account holders at risk of being lost to a competitor, and increase lifetime value by pinpointing cross-selling opportunities in near real time.

See how LKCS clients are building campaigns to generate loans with credit prospecting and alerting.

See how profitable credit alerting and prospecting can be for your institution.

About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades.

LKCS – We do that.

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Data Flex Credit Alerting And Prospecting Webinar

  1. 1. DataFlex Credit Alerting & ProspectingLeverage Credit Inquiry Data to Improve Retention and Lifetime Value<br />
  2. 2. LKCS<br />
  3. 3. DataFlex Credit Alerting<br />Retention and Cross-Sell<br />
  4. 4. Traditional Loyalty Programs<br />“Onboarding,” matrix marketing and loan recapture campaigns<br />Not based on actual credit data<br />Credit-worthiness and behavior models used<br />Economic Stability Indicator<br />Vehicle Intend to Purchase<br />Real Property Data (available equity, etc.)<br />CANNOT predict the exact timing someone will be in the market for a specific product<br />
  5. 5. Credit-Based Loyalty Programs<br />React with the RIGHT offer at the RIGHT time<br />Gain the ability to reach account holders who may be defecting to your competition in near real time<br />Based on actual credit bureau data<br />Deliver a firm offer of credit to cross-sell additional products at the moment a need has been identified<br />
  6. 6. Credit-Based Alerts<br />Here’s What Happens:<br />Account holder applies for credit, an inquiry is posted to his or her credit report<br />These inquiries are categorized according to the type of financial product the account holder is seeking: mortgage, auto loan, installment loan, credit card or insurance<br />Your account holder database is cross-referenced with these inquiries and a “lead” is generated each time there is a match with the credit file<br />Respond with a firm offer of credit or insurance immediately after receiving the lead<br />
  7. 7. Credit-Based Alerts (cont.)<br />Select which category(ies) of inquiry(ies) you wish to target<br />Leads are then pre-screened using your qualification criteria<br />Criteria can be based on numerous attributes including credit score, debt load, etc.<br />Choose from daily or weekly alerting service<br />LKCS provides you with a list of all leads and fulfills any direct mail and/or e-mail offers.<br />
  8. 8. DataFlex Credit Alerting<br />We are now able to provide credit-based activity alerts from ALL THREE major credit bureaus.<br />Close loans that would have gone to other lenders by comparing credit bureau activity each day!<br />Monitor and identify your account holders DAILY for auto loan, mortgage, consumer loan and/or credit card inquiries.<br />Set criteria to identify prospects that will qualify for a loan offer based on your specific pre-screen requirements.<br />Send direct mail, e-mail and/or statement onserts to contacts whose credit has been checked and meet your pre-screen criteria.<br />Provide outbound call lists for your call center to contact these account holders.<br />
  9. 9. DataFlex Credit Alerting<br />Credit Alerting<br />Credit Prospecting<br />
  10. 10. DataFlex Credit Alerting<br />LKCS can provide daily or weekly alerts for non-members/non-customers in your area that have had inquiries for mortgages, automobile loans, credit cards, etc.<br />Acquire new account holders who didn’t contact you.<br />Specify credit, demographic and geographic criteria to target qualified prospects in your communities.<br />Leads are pre-screened against your credit criteria and existing account-holder lists.<br />
  11. 11. DataFlex Credit Prospecting<br />Acquisition<br />Credit Prospecting<br />
  12. 12. DataFlex Credit Prospecting<br />Available for any pre-screen marketing campaigns:<br />Auto Loans<br />Mortgages<br />HELOCs<br />Auto and Mortgage Refinancing<br />Credit Cards<br />Pre-screen your existing accounts holders or reach out to credit-qualified prospects in your communities<br />
  13. 13. DataFlex Credit Prospecting Lists<br />Extend pre-approved offers of credit to account holders and non-account holders based on actual credit score information.<br />Set criteria to identify recipients that will qualify for a loan offer based on your specific pre-screen requirements.<br />Send direct mail loan offers to qualified account holder and non-account holder prospects.<br />And, of course, you can utilize the DataFlex reporting engine to measure the results of these campaigns!<br />
  14. 14. Why All Three Bureaus?<br />Select which of the credit bureau(s) you want to receive data from<br />Even though you may prefer to work with one bureau in particular, account holders may be shopping with a company that uses a different bureau<br />Benefit from incremental lift by adding additional bureaus.<br /># of Inquiries<br />
  15. 15. Data Aggregation Overview<br />LKCS multi-sources credit and non-credit data creating a very unique compilation of data<br />Financial Services-centric and significant incremental advantages<br />
  16. 16. DataFlex Reporting<br />Use the power of DataFlex reports to measure the results of your pre-screen and credit alerting efforts.<br />LKCS will incorporate any credit based data you utilize into DataFlex to track individual campaign results.<br />
  17. 17. Sample Reports<br />
  18. 18. Firm Offers of Credit<br />When using Credit Bureau data, marketing materials must include:<br />Indications that the recipient is pre-selected, pre-screened, or pre-approved<br />Terms and conditions; eligibility requirements<br />Including why credit may not be extended after all<br />Minimum dollar amount for which the recipient has been qualified<br />Opt-out notice and disclosure<br />
  19. 19. Sample Campaigns<br />Leverage Credit Data to Generate Loans<br />
  20. 20. Sample Campaigns<br />The Offers:<br />First Time HomeBuyer’s Offer<br /><ul><li>Sent to Renters
  21. 21. Qualified by FICO Score and other credit parameters</li></ul>Revolving Debt Reduction Offer<br /><ul><li>Sent to Homeowner’s
  22. 22. Available equity over $xx,000
  23. 23. Revolving debt over $xx,000
  24. 24. Qualified by FICO Score and other credit parameters</li></ul>Home Equity Offer<br /><ul><li>Sent to Homeowner’s without a CCU Home Equity Loan/LOC
  25. 25. Available equity over $xx,000
  26. 26. Qualified by FICO Score and other credit parameters</li></li></ul><li>Sample Campaigns<br /><ul><li>Direct Mail Postcard</li></li></ul><li>Sample Campaigns<br /><ul><li>E-Mail Marketing</li></li></ul><li>Sample Campaigns<br />Transpromo Statement Cover Letter<br />
  27. 27. Pricing<br />DataFlex Credit Alerting<br />Based on number of account holders and/or prospects screened each month<br />FREE Opportunity Analysis<br />We will review your account holder credit activity over the past 30 days and provide you with the following data: credit activity by inquiry type, state and credit bureau, as well as qualification rates using your specific qualification criteria!<br />
  28. 28. Credit Alerting Case Study Results<br />Average Loan Size of $150,000<br />Front-end and back-end revenue of 2.5%-3.0%<br />
  29. 29. Pricing<br />DataFlex Credit Prospecting<br />Pricing depends on several factors including:<br />Number of records purchased<br />Demographic selects purchased<br />Credit bureau minimum charges<br />FREE List Counts and Estimates<br />LKCS will run counts at no charge to determine feasibility and cost of your next pre-screen marketing campaign.<br />
  30. 30. Thank You!<br />Sid Haas<br />Vice President of Business Development<br />Direct: 815-220-3904<br />E-Mail:<br />Schedule a personal DataFlex demonstration today.<br />