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Pr Book W Fall 10 Looks 2 2010 2


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Pr Book W Fall 10 Looks 2 2010 2

  1. 1. in collaboration with
  2. 2. in collaboration with
  3. 3. in collaboration with
  4. 4. Fall 2010
  5. 5. Spring 2010 Fall 2010
  6. 6. After 18 years in the fashion industry, I launched my own contemporary collection of children’s apparel, Saurette, in Spring 2009. “I started my career in fashion as a Photo Stylist for the Chicago Tribune & Marshall Fields, moved on to buying at Montgomery Wards & eventually found Product Development where I stayed for over 10 years creating & producing women’s collections for Saks Off 5th, Macy’s & May Company. These were wonderful experiences where I was able to gain a broad range of knowledge of the retail business”.“Over the last few years, after having children and shopping the stores for my twolittle boys, I discovered how few modern pieces were available for kids. I wanted tooffer parents such as myself, an opportunity to purchase clothing that was modern,contemporary and more unique than what I was finding in the stores. This sparkedthe birth of Saurette”.“There is a lot of attention to detail that makes the lineunique. I’ve always loved ribbon trims, hand embroidery, beadingand specialty appliqués, and have translated all of that into thiscollection for girls.”“I hope parents will enjoy it as much as I’ve enjoyed creating it”.This line is inspired by women’s runway and contemporary design,and is best defined as petite versions of mom. Simply put, Fashionable clothing forkids with unique style.Lisa Kanouse, Creative Director-Saurette
  7. 7. Name •Saurette is a made up name that is pronounced Sa-rette’ Fit•Beginning with Spring 2010 our sizing has been expanded & we are going towards a more European fit (slimmer) to offer better fits for our target clientele •(our prior Spring 2009 & Fall 2009 fits were based on industry standards published by ASTM. We have found this to be much too generous of a fit for our brand). Spring 2010 Sizing: Wovens: 2 - 3 - 4 - 5 - 6 - 7 - 8 - 10 - 12 Knits/Sweaters: XS (2-3) -- S(4/5) -- M(6/7) -- L (8) -- 10 – 12
  8. 8. Design• CPSIA Compliant•EDI Compliant•Tag-less/Heat Transfer main labels & size labels to ensure optimum comfort•French Side Seams on all woven garments •Durable “designer” quality seams that hold up to numerous washings without fraying or unravelling and are so clean finished next to the body to minimize irritability on the skin. Great feature for children with sensitive skin.•The majority of our internal seams are clean finished or sandwiched between the garment & lining(makes for soft internal feel next to the skin)•All lined garments have thread chain loops attaching the lining to the outer body. (helps ensuregarments don’t ride up or expose linings)•All bottoms have adjustable internal (hidden) back elastic to perfect fits around the waistline forvarying body types.•Most garments are Machine Washable (excluding styles with beading and elaborate embroidery,which should be hand washed)•Fabrics •100% Cotton Voile in 80’s yarn size for strength, durability and softness •95% Cotton 5 % Spandex knits (less than 2 ½% shrinkage when Machine Wash Warm, Tumble Dry Low) •100% Cotton Super Soft Twill•Embroidered garments have short loops on the back side of the embroideries (in order to limitsnagging)•We test all fabrics to ensure no issues with garment shrinkage, torquing, crocking, pilling, etc…soeverything has the best possible quality Pricing•Wholesales $30-46 Dresses --- $34-40 Bottoms --- $16-40 Tops
  9. 9. Press
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  13. 13. Celebrity Fans
  14. 14. East Coast Sales - Thread Showroom 212-801-2387 West Coast Sales – Paperdoll Style 213-629-9874 Southwest Sales - Hope’s Chest 972-562-9306 Midwest Sales – New Age Baby 708-447-4033