The Digital Newsroom - Threat or Opportunity?


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The Digital Newsroom - Threat or Opportunity?

  1. 1. The Digital Newsroom Threat or Opportunity?
  2. 2. A presentation put together by Laura Stack, Emily Childs and Jacobo MansoIn this presentation we will:• Review what a digital newsroom consists of and why it is necessary• Look in depth at some examples of opportunities offered by the digital newsroom• Investigate certain threats that are presented by the digital newsroom• Evaluate whether the digital newsroom is in fact an opportunity or a threat using appropriate data and resources
  3. 3. In 2009, around 75% of internet users looked for news online 1 “The online revolution is like a train journey without a destination. As soon as one paper arrives at a station that had once appeared to be a terminus, another title has built a new line and sped onwards.” Roy Greenslade, The Guardian2 By ~dgies’
  4. 4. More than a quarter of internet users went online via their mobile phone last year1“UK web users are accustomedto getting factual content freeonline. But their willingness topay for mobile apps that delivervalue and convenience offershope” eMarketer1 By Caribb
  5. 5. The Converged Newsdesk Al Jazeera By Paul Keller "The biggest issue we face is serving a growing market across the globe. Integration helps us pursue this aim, providing us with astructure that makes best use of our resources.” Will Lewis, Editor of The Telegraph2
  6. 6. The Telegraph The Digital Newsroom The Financial Times By Antony Mayfield“The future of newsgathering and newsdelivery is tied to thescreen” RoyGreenslade, The Guardian2 By Adam Tinworth
  7. 7. "The big question is... how do we create enough content [for the website] and still keep the print editionfresh in the morning?”Michael Williams, Editor of The Wall Street Journal Europe3 By S Falkow
  8. 8. Readers can search News around the clock whole website for desired information News round-up Template used for rapid for those pushed delivery Personalised for time services provided for convenience News sorted by Alerts sent country to mobiles for optimum speed and efficiency News sorted by subject NewsVideo and audio alreadyavailable for filtered soadded depth or By jystewart readerentertainment doesn’t have to Reader can Reader can http://digitalnewsroomgro Stories can be printed share views share stories for those who prefer to Reader can with others with friends choose how 29/news-around-the-clock/ look at paper than much depth in screen content
  9. 9. Web capacity and multi- platform journalism“There is much more fulfilment involved in writing a developingstory when you discover that there is no longer any need to cut it toribbons to fit a space.” Roy Greenslade, The Guardian2 ilds/digital-newsroom- capacity-and/s-w2j5P By Sweetie187
  10. 10. Multi-skilled Journalists“Integration isabout …thecreation of a newjournalistic culture,a method ofworking thatreflects both thetechnologicalpossibilities andthe demands of awised up, By banlon1964increasingly media-savvy public.” RoyGreenslade, the 011/10/30/multi-skilled-journalists/
  11. 11. Social Media “The news industry has moved from a world where members of the public needed the news industry for information, to one where they can access – and produce – it themselves” Paul Bradshaw, Online Journalism blog4 http://digitalnewsroomgroup.wBy media/sulamith.sallmann
  12. 12. Job competition and Job cuts“One of digitaltransmissionsgreatest benefits isthat it allows for themerging of staff ondaily and Sundaytitles in a way thatproved unachievable20 years ago. Somecall it anotherwonder of the web; By Roger Blackwellothers call it job cutsunder a digital As revenues in circulation and advertising fall, organisationscloak.” Roy are having to axe jobs that overlap between print and online.Greenslade, The Therefore, jobs in news output specific to one platform willGuardian2 be cut in favour for multi-media platform output. 2011/10/29/job-competition-and-job-cuts/
  13. 13. Risk of libel with user-generated content “Consumer- generated content was also on the editors minds…as they are acutely aware that "letting go" [and encouraging consumer commentary online] could be a recipe for libel” Market wire3 By most uncoolWith a growing popularity of citizen journalism and readercomment, comes an increase in the chance of being sued for http://digitalnewsroodefamation. A person claiming libel may sue the writer, mgroup.wordpress.cwebsite, and web server, and each publication is treated as a om/2011/11/01/risk-of- libel-with-consumer-separate case. generated-content/
  14. 14. Quality of Online JournalismWith a change in newsroomroles, some employees mighthave seen their workloadincrease, being forced towork across the variousplatforms without adequatetraining or an increase insalary. There is also theconcern that convergedplatforms make for lesspersonalised coverage. By GDS Infographics “You send a TV reporter who knocks out a radio http://digitalnewsroo report – the radio people don’t get their own four- star service. That’s the worry.” Quoted in Press m/2011/11/01/the- quality-of-online- Gazette5 journalism/
  15. 15. A Competitive Market We have an information overload, and as most content is free, readers can go to a competitor in a single click if they didn’t find what they were looking for. http://digitalnewsroomgro 01/a-competitive-market/ By kenudigit“You don’t own the platform. You own a small part of it – your ownwebsite…This is a very different market and news organisations are noteven close to being dominant players.” Paul Bradshaw, Online JournalismBlog8
  16. 16. How successful is digital?In this section, we will look at a selection of dataprovided by Johnston Press and local newspapers inorder to determine the success of digital journalism.Johnston Press is the UK’s second largest regionalnewspaper group and the owner of 300 newspapertitles.In 2006, the Guardian published a report detailing achange in the way Johnston Press was organising it’snewsrooms.
  17. 17. “Media business: Johnston rolls out 70 digitalnewsrooms: 20 daily titles and 50 offices go multi-media: Journalists to file video reports for websites”6Johnston Press will trial the new- There will be a new structure for thelook newsroom at the Lancashire 50 journalists working at the LEP,Evening Post in Preston. It hopes which allows them to file videoto complete the renovation of all reports for streaming on theother offices by June 2007. newspaper’s website. In addition, “A revamped news editing operation coordinates rolling news coverage across the internet, mobile phones and newspaper.” Dan Milmo, The Guardian6 Johnston Press Report 2010
  18. 18. “Delivering what our audiences want” 7 Johnston Press say the way in which their audience chooses to access news is continuing to change. This includes a greater demand for mobile services. 5000 people are using the iPhone application to access news on their mobiles. Johnston Press Report 2010 Johnston Press Report 2010 Johnston Press Report 2010
  19. 19. Digital Revenue"Hopefully, it will have an effect on ouraudience and increase our revenuesbecause we will be selling advertisingto a greater audience reach.” TimBowdler, Chief Executive of JohnstonPress6 Johnston Press Report 2010 Johnston Press Report 2010
  20. 20. Newspaper readership vs. website users The success of the websites depends on the journalists’ commitment to its quality of content, depth of coverage and speed of updates.
  21. 21. Is the Digital Newsroom a threat or an opportunity?
  22. 22. 1 Sources eMarketer. (2010) “UK Digital News and Information Convergence”. M2 PressWire[online]. Available at:, R. (2008) The digital challenge. The Guardian [online]. Available at: (2006) UK Editors Grapple With Multiplicity of News Sources in Changing NewsroomEnvironments; Is a Print Background Enough to Lead the Digital Media Revolution? Market Wire [online].Available at: Bradshaw, P. (2007) A model for the 21st century newsroom pt2: Distributed Journalism. OnlineJournalism Blog A conversation [online]. Available at: Anon.(2007) Frontline ‘unaffected’ by the switch to multimedia. PressGazette Journalism Today [online].Available at:, D. (2006) Media business: Johnston rolls out 70 digital newsrooms: 20 daily titles and 50 officesgo multi-media: Journalists to file video reports for websites. The Guardian (London) - Final Edition [online].Available at: Anon. (2010) Annual Report and Accounts 2010. Johnston Press plc: pp. 5.8 Bradshaw, P. (2008) Making money from journalism: new media business models (A model for the 21stcentury newsroom pt5). Online Journalism Blog A conversation [online]. Available at:
  23. 23. Images and DataSlides 3-18Flickr [online]. Available at: 20-22Annual Report and Accounts 2010. Johnston Press plc: pp.front, 2, 8, 14, 17.Slide 23Lancashire Evening Post [online]. Available at: