Presenting Ideas Persuasively - LJ Rich

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I gave this presentation with the aim of using what I've learned from my experiences as a TV presenter and producer to help people get their voices heard, whatever their walks of life.
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During the talk, some of the techniques in telling a story for television were re-purposed for use in real-world situations.
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I used an example of one of my most recent features for BBC News as a way to illustrate the core elements of presenting ideas in an easily accessible manner.
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It was incredibly satisfying to have people come up to me after the speech and tell me that they were inspired to pitch something at work, or try again with an idea they had faith in but didn't quite manage to convey it the first time they presented it.

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Presenting Ideas Persuasively - LJ Rich

  1. 1. London Girl Geek Dinners 6th Anniversary, August 30th 2011Presenting Ideas Persuasively or Giving your best ideas the right audience @LJRichPerfect Pitch Productions Ltd - www.perfect440.comTV Production / Media training / Music consultancy
  2. 2. Idea - Whats the headline? Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  3. 3. The Pitch - Influence an Influencer Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  4. 4. Structure - Prepare your story Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  5. 5. Interest - Know your audience Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  6. 6. Connection - bring your audience with Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  7. 7. IDEA Have a headline in your head Know your audiencePresenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  8. 8. STRUCTURE Prepare as much as you canWork out a way through your story Oh, and remember your point.Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  9. 9. INTEREST Be interested, not interestingYour audience should "sit forward"Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  10. 10. CONNECTIONdont get in the way of the storyPresenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  11. 11. Assume your audience is interested in what you have to say.For your idea to be valued - be perceived as valuable Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  12. 12. So...● Have belief in your idea● Have a persuasive headline● Have a structure in mind● Connect with your audience● If you leave the audience feeling like theyve learned something, youve succeeded Presenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich
  13. 13. @LJRich Media Training Event Hosting and Speaking www.perfect440.comPresenting Ideas Persuasively, LJRich, 2011 twitter.com/ljrich

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