Wimax Bis Presentation


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  • Wimax Bis Presentation

    1. 1. THE FUTURE IS WiMAX Adedokun Oduyemi Zulisnita Annieda Ainul Azyan Li Qian Harald Greve Cheng Yang Fu Meng Hybrid Insight
    2. 3. Presentation’s Roadmap Hybrid Insight Introduction to WiMAX Project Deliverables Benefits of our Report Who will read this report? Why WiMAX? Marketing Strategy SWOT Analysis Demand for WiMAX Potential Applications Value-Added Services Primary Data Resources Conclusion THE WHY- Harald THE WHAT - Liz THE HOW - Ade
    3. 4. THE WHY Worldwide Interoperability for Microwave Access Wireless Metropolitan Area Network Point-to-Multipoint Wireless Networking IEEE 802.16 standard True Broadband Speeds IP Quality of Service Large Channel Bandwidth Hybrid Insight WiFi’s Big Brother “ Last Mile” Technology What is WiMAX? THE WHY
    4. 5. Project Deliverables Marketing Strategy Report Technical Analysis Website Hybrid Management? THE WHY Our definition of Hybrid Management:- The application of management methodologies to the interdisciplinary study of practical real world problems and solutions.
    5. 6. Benefits of the Marketing Report Comprehensive Unbiased Accurate Timely Transparent Withstands the Test of Time Value-Added What our Marketing Report is offering you… Differentiating Factors THE WHY
    6. 7. Operators Vendors Consultants Financiers Who is this report for? THE WHY
    7. 8. WiMAX 3G 1 WiMAX masts WiMAX Capability 10 3G masts! Why WiMAX? : WiMAX Vs. 3G THE WHY (Source: Reuters, 2004)
    8. 9. WiMAX Vs. 3G 30 TIMES FASTER! 3G WiMAX Download speed WiMAX Capability Download speed THE WHY (Source: Reuters, 2004)
    9. 10. THE WHAT End-to-end customer care Customer Value Relationship (CVR) Identify your clients and create customer segmentation Apply product strategy and coms. plan Identify the most effective channels of distribution Analyze broadband trends and demand Apply differentiating factors that can be employed Marketing Strategy THE WHAT
    10. 11. Product Analysis Product Analysis helps create effective marketing… Strength - 60% UK population with access to Broadband (DSL or Cable) Opportunity - Exploit UK’s large addressable market Weaknesses - Low level awareness of WiMAX and its benefits Threats - Investment in 3G THE WHAT
    11. 12. Demand for WiMAX Knowing your market 2 Major Markets SME’s Residential/SoHo’s THE WHAT Small Office Home Office
    12. 13. Plenty of Applications Exist <ul><li>Telemedicine </li></ul><ul><li>Teleworking </li></ul><ul><li>E-Government </li></ul><ul><li>Agriculture </li></ul><ul><li>Distance learning </li></ul><ul><li>Public safety </li></ul><ul><li>National security </li></ul><ul><li>E-commerce </li></ul><ul><li>Entertainment </li></ul><ul><li>Applications for persons with disabilities </li></ul><ul><li>Utility applications </li></ul><ul><li>Small business assistance </li></ul><ul><li>Information gathering </li></ul><ul><li>Tourism </li></ul>Potential Applications = Potential Opportunities THE WHAT
    13. 14. Profitable Content and Application Delivery Value-Added Services THE WHAT Value-Added Network Services Guaranteed Best Effort Secured Universal Access Personalized, Rich Content Subscriber, Audience
    14. 15. THE HOW Where we have been the past 6 months… THE HOW
    15. 16. Primary Data Resources <ul><li>Attended a WiMAX seminar in East Sussex </li></ul><ul><li>Met with the CEO of a company deploying WiMAX </li></ul><ul><li>Visited a deployment site in Bristol </li></ul><ul><li>Met with the sales team of another already running a WiMAX network </li></ul><ul><li>Met with the MD of a company charged with site acquisitions for </li></ul><ul><li>wireless network cellsites </li></ul><ul><li>Also met with Director of a software company writing software for WiMAX </li></ul>Our busy 6 months… THE HOW
    16. 17. <ul><li>http://wimax.moonfruit.com </li></ul><ul><li>• Main source of information and education </li></ul><ul><li>• Important communications tool </li></ul><ul><li>• On-going updates and maintenance </li></ul><ul><li>• Intranet and inter group communications </li></ul>Website WiMAX THE HOW
    17. 18. Marketing Report Summary Marketing Strategy <ul><li>Broadband Trends and Demands </li></ul><ul><li>Identify customer segments </li></ul><ul><li>Differentiating factor </li></ul><ul><li>Product and Communication </li></ul><ul><li>Channels of Distribution </li></ul>THE HOW Value Added Services <ul><li>Secured </li></ul><ul><li>Guaranteed </li></ul><ul><li>Best of Effort Service </li></ul>Potential Applications <ul><li>PA = PO </li></ul><ul><ul><li>PA = Potential Applications </li></ul></ul><ul><ul><li>PO = Potential Opportunities </li></ul></ul>Product Analysis <ul><li>Strength </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul>Demand Analysis <ul><li>Know your market </li></ul><ul><ul><li>2 Major markets </li></ul></ul>1 5 3 2 4
    18. 19. Project Summary WHY? WHAT? HOW? THE HOW Why we chose a WiMAX marketing report? What is the marketing strategy for WiMAX success? How we accomplished the task?
    19. 20. Telecommunication Corporate Social Responsibility Strategic Planning Creating a substantial wireless broadband business Conclusion Information Technology Sociology Accounting Project Management Marketing HYBRID MANAGEMENT Hybrid Insight THE HOW
    20. 21. Questions Thank You