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This is a short presentation I made for my Integrated Strategic Communication class with Dr. John A. McArthur at Queens University of Charlotte

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  1. 1. Cybersquatting<br />
  2. 2. What is it?<br />Cybersquatting is registering, selling or using a domain name with the intent of profiting from the goodwill of someone else’s trademark.<br />
  3. 3. The first Squatter<br />Delta <br />Dennis <br />Toeppen<br />Neiman-Marcus<br />Eddie Bauer<br />Panavision<br />
  4. 4. Who else has <br />been scammed?<br />
  5. 5. How do you know if <br />the domain Name you <br />want is being used<br />By a cybersquatter?<br />
  6. 6. Check where the domain<br />Name takes you.<br /> If the domain takes you to a functioning website that is comprised primarily of advertisements for products or services related to your trademark, you may be a victim or cyber squatting.<br />If your search does not take you to a functioning website, but insteat takes you to a site stating “this domain name for sale” or “under construction” or “can’t find server” the likelihood increases that you’re dealing with a cybersquatter.<br />
  7. 7. Contact the domain <br />name registrant.<br />Before jumping to any conclusions, contact the person who the domain is registered to. Find out whether there is a reasonable explanation for he use of the domain name, or if the registrant is willing to sell you the name at a price that you are willing to pay.<br />
  8. 8. Pay…<br />if it makes sense.<br />Sometimes, paying the cybersquatter is <br />the best choice. <br />It may end up being much cheaper and quicker than filing a lawsuit <br />or initiating any type of hearing.<br />