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Mastery Time - elizabeth george - mdl501-o section 2

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Mastery Time - elizabeth george - mdl501-o section 2

  1. 1. My Mastery Timeline May 2014 – April 2015 Liz George – MDL501-O Section 2
  2. 2.  Journey Goal  Learn the steps and skills needed in order to become a master in my career.  Strategies  Read Robert Greene’s Mastery and identify one of the master examples he provides that most relates to me.  Review the Occupational Outlook Handbook listed under additional recourses in the library and look at perspective careers. http://www.bls.gov/ooh/  Visit Lynda.com and review what resources they have for internet marketing.  Review the Connect Community Calendar to find events to participate in. Development and Leadership May 2014
  3. 3.  Journey Goal  Learn basics of SEO and SEM to enhance my current skillset.  Strategies  Read Auerbach, D. (2013). You Are What You Click. Nation, 296(9), 27-34.  Watch Lynda.com video What is SEO? http://www.lynda.com/Web-CMS-tutorials/What- SEO/74535/82450-4.html  Evaluate what fundamental skills I have and others need to gain.  Attend Social Media Club meeting. Internet Marketing Fundamentals June 2014
  4. 4.  Journey Goal  Learn how brand development and storytelling go hand I hand when creating and maintaining a successful personal and professional brand.  Strategies  Read Petek, N., & Ruzzier, M. (2013). Brand Identity Development and the Role of Marketing Communications: Brand Experts' View. Managing Global Transitions: International Research Journal, 11(1), 61-78.  Watch Lynda.com video Why Storytelling is Important http://www.lynda.com/Business-Business-Skills-tutorials/Why- storytelling-important/157131/161398-4.html  Review my personal brand for development options.  Attend 1st of 5 Student Success Workshops. Business Storytelling and Brand Development July 2014
  5. 5.  Journey Goal  Learn how to review consumer behavior to understand what motivates and drives consumers in order to have a more successful product.  Strategies  Read Olynk Widmar, N., & McKendree, M. (2014). How Do Consumer Perceptions Impact Your Market?. National Hog Farmer, 59(4), 24-29.  Take Lynda.com course Persuasive UX: Influencing Behavior Patterns http://www.lynda.com/Web-User-Experience- tutorials/Persuasive-UX-Influencing-Behavior-Patterns/162703- 2.html  Look at my personal consumer behavior for trends.  Attend Pure Motivation event. Internet Consumer Behavior and Analysis August 2014
  6. 6.  Journey Goal  Expand my skills in the area of site usability and learn different tools to improve the user experience.  Strategies  Read Fichter, D., & Wisniewski, J. (2012). Web Development Best Practices. Online, 36(1), 57-60.  Take Lynda.com course Foundations of UX: Content Strategy http://www.lynda.com/Web-User-Experience- tutorials/Foundations-UX-Content-Strategy/114880-2.html  Look into WDDBS degree program and review their resources on Connect.  Attend a GPS Workshop. Web Design and Usability September 2014
  7. 7.  Journey Goal  Expand my social media skills and learn new tools like mobile technology and location based technology.  Strategies  Read Papasolomou, I., & Melanthiou, Y. (2012). Social Media: Marketing Public Relations’ New Best Friend. Journal Of Promotion Management, 18(3), 319-328. doi:10.1080/10496491.2012.696458  Watch Lynda.com video Employing the Power of Social Media http://www.lynda.com/Business-tutorials/Employing-power- social-media/163419/172138-4.html  Look into HootSuite University http://learn.hootsuite.com  Familiarize myself with Full Sail’s social media channels. New Media Marketing October 2014
  8. 8.  Journey Goal  Learn about different avenues of marketing and their unique strategies that make them successful.  Strategies  Read Null, C. (2012). Let YouTube Build Your Business. PC World, 30(8), 25-26.  Watch Lynda.com video Online Marketing Fundamentals http://www.lynda.com/Business-Online-Marketing-SEO- tutorials/Online-Marketing-Fundamentals/89117-2.html  Research marketing associations in the Orlando area.  Attend 2nd of 5 Student Success Workshops. Advanced Internet Marketing Strategies November 2014
  9. 9.  Journey Goal  Build on skills gained from 1st SEO course to gain a more complete understanding of the topic.  Strategies  Read Tornoe, R. (2013). Getting Noticed Through SEO. Editor & Publisher, 146(8), 24-25.  Take Lynda.com course SEO Fundamentals http://www.lynda.com/Google-Analytics-tutorials/SEO- Fundamentals/89810-2.html  Apply SEO fundamentals to my personal blog.  Attend 3rd of 5 Student Success Seminars. Advanced Search Engine Optimization December 2014
  10. 10.  Journey Goal  Strengthen my public relation skills by learning how to handle issues that occur online and how best to protect my brand with proactive strategies.  Strategies  Read When Your Reputation Doesn't Match Your Ideals …. (2012). Vital Speeches of the Day, 78(7), 228-230.  Watch Lynda.com video Constructing a Successful Press Release http://www.lynda.com/iOS-tutorials/Constructing- successful-press-release/114903/166650-4.html  Read through the press section on Fullsail.edu.  Attend Student Branding Society club meeting. Strategic Internet Public Relations January 2015
  11. 11.  Journey Goal  Learn how to use analytics to identify trends and track success of projects.  Strategies  Read Rasmus, D. W. (2014). Analytics FOR THE REST OF US. KM World, 23(2), 10-12.  Watch Lynda.com video Web Analytics Fundamentals http://www.lynda.com/Business-Data-Analysis-tutorials/Web- Analytics-Fundamentals/123562-2.html  Look into the Google Analytics Academy https://analyticsacademy.withgoogle.com/explorer  Attend 4th of 5 Student Success Seminars. Web Analytics and Optimization February 2015
  12. 12.  Journey Goal  Gain a foundation of legal aspects of the internet along with a better understanding of intellectual property.  Strategies  Read Doctorow, C. (2012). The Curious Case of Internet Privacy. Technology Review, 115(4), 65-66.  Watch Lynda.com video What is Intellectual Property Law? http://www.lynda.com/Business-Business-Skills-tutorials/What- intellectual-property-law/165636/168704-4.html  Understand my rights as a creator for my personal brand.  Explore IMMS organization on Connect. Internet and the Law March 2015
  13. 13.  Journey Goal  Learn how to create campaigns by learning from some of the best examples in the industry by reviewing case studies.  Strategies  Read Learmonth, M. (2012). Top Viral Campaigns. Advertising Age, 83(46), 29.  Watch Lynda.com video Creating a Marketing Campaign http://www.lynda.com/Business-Business-Skills- tutorials/Creating-marketing-campaign/75926/83029-4.html  Help PRIDE club create marketing campaign to attract new members.  Attend 5th of 5 Student Success Seminars. Internet Marketing Campaign Development April 2015
  14. 14.  OrgSync  Online community platform for colleges.  Sony  Boats a large online community supporting gamers which helps them market and sell their product.  Amazon  Online communities that are interest based.  Google  Endless resource for tools to utilize for site management. Innovative Companies to Watch
  15. 15.  Alexis Ohanian  Reddit Founder  Steve Huffman  Reddit Founder  Scott Heiferman  Co-Founder CEO of Meetup.com Innovative Leaders to Watch
  16. 16.  American Marketing Association  https://www.ama.org  Social Media Association  http://socialmediaassoc.com  eMarketing Association  www.linkedin.com/company/emarketing-association  Social Media Club  https://orgsync.com/79045/chapter  Student Branding Society  https://orgsync.com/56199/chapter Networking Opportunities
  17. 17.  Active listener  Provides constructive criticism  Challenges ideas to make them better  Care about mentee’s goals and progress  Has high level of success in career field  Provides guidance to insure mentee is making good choices and avoiding mistakes  Respectable  Honest  Reliable  Open minded  Personal Connection Mentor Characteristics
  18. 18.  Melissa Daniels – Program Manager at Google  www.linkedin.com/in/melissadaniels  Crystal Akins – Senior Community Manager at Clorox  www.linkedin.com/pub/crystal-akins/25/810/469  Kelley Parker – Senior Community Manager at SEGA  https://www.linkedin.com/in/kellieparkerhttps://www.linkedin. com/in/kellieparker  Jane Eto – Web Product Manager at Full Sail  jeto@fullsail.com  Chris Rediske – Web Producer at Full Sail  crediske@fullsail.com  Chelsea Erikson – Web Product Manager at Full Sail  cerickson@fullsail.com Potential Mentors

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