Mastery Time - elizabeth george - mdl501-o section 2
May 2014 – April 2015
Liz George – MDL501-O Section 2
Learn the steps and skills needed in order to become a
master in my career.
Read Robert Greene’s Mastery and identify one of the master
examples he provides that most relates to me.
Review the Occupational Outlook Handbook listed under
additional recourses in the library and look at perspective
Visit Lynda.com and review what resources they have for
Review the Connect Community Calendar to find events to
Learn basics of SEO and SEM to enhance my current skillset.
Read Auerbach, D. (2013). You Are What You Click. Nation,
Watch Lynda.com video What is SEO?
Evaluate what fundamental skills I have and others need to
Attend Social Media Club meeting.
Learn how brand development and storytelling go hand I
hand when creating and maintaining a successful personal
and professional brand.
Read Petek, N., & Ruzzier, M. (2013). Brand Identity
Development and the Role of Marketing Communications:
Brand Experts' View. Managing Global Transitions:
International Research Journal, 11(1), 61-78.
Watch Lynda.com video Why Storytelling is Important
Review my personal brand for development options.
Attend 1st of 5 Student Success Workshops.
Business Storytelling and
Learn how to review consumer behavior to understand what
motivates and drives consumers in order to have a more
Read Olynk Widmar, N., & McKendree, M. (2014). How Do
Consumer Perceptions Impact Your Market?. National Hog
Farmer, 59(4), 24-29.
Take Lynda.com course Persuasive UX: Influencing Behavior
Look at my personal consumer behavior for trends.
Attend Pure Motivation event.
Behavior and Analysis
Expand my skills in the area of site usability and learn different
tools to improve the user experience.
Read Fichter, D., & Wisniewski, J. (2012). Web Development
Best Practices. Online, 36(1), 57-60.
Take Lynda.com course Foundations of UX: Content Strategy
Look into WDDBS degree program and review their resources
Attend a GPS Workshop.
Web Design and Usability
Expand my social media skills and learn new tools like mobile
technology and location based technology.
Read Papasolomou, I., & Melanthiou, Y. (2012). Social Media:
Marketing Public Relations’ New Best Friend. Journal Of
Promotion Management, 18(3), 319-328.
Watch Lynda.com video Employing the Power of Social Media
Look into HootSuite University http://learn.hootsuite.com
Familiarize myself with Full Sail’s social media channels.
New Media Marketing
Learn about different avenues of marketing and their unique
strategies that make them successful.
Read Null, C. (2012). Let YouTube Build Your Business. PC
World, 30(8), 25-26.
Watch Lynda.com video Online Marketing Fundamentals
Research marketing associations in the Orlando area.
Attend 2nd of 5 Student Success Workshops.
Build on skills gained from 1st SEO course to gain a more
complete understanding of the topic.
Read Tornoe, R. (2013). Getting Noticed Through SEO. Editor &
Publisher, 146(8), 24-25.
Take Lynda.com course SEO Fundamentals
Apply SEO fundamentals to my personal blog.
Attend 3rd of 5 Student Success Seminars.
Advanced Search Engine
Strengthen my public relation skills by learning how to handle
issues that occur online and how best to protect my brand
with proactive strategies.
Read When Your Reputation Doesn't Match Your Ideals ….
(2012). Vital Speeches of the Day, 78(7), 228-230.
Watch Lynda.com video Constructing a Successful Press
Read through the press section on Fullsail.edu.
Attend Student Branding Society club meeting.
Strategic Internet Public
Learn how to use analytics to identify trends and track
success of projects.
Read Rasmus, D. W. (2014). Analytics FOR THE REST OF US. KM
World, 23(2), 10-12.
Watch Lynda.com video Web Analytics Fundamentals
Look into the Google Analytics Academy
Attend 4th of 5 Student Success Seminars.
Web Analytics and
Gain a foundation of legal aspects of the internet along with
a better understanding of intellectual property.
Read Doctorow, C. (2012). The Curious Case of Internet
Privacy. Technology Review, 115(4), 65-66.
Watch Lynda.com video What is Intellectual Property Law?
Understand my rights as a creator for my personal brand.
Explore IMMS organization on Connect.
Internet and the Law
Learn how to create campaigns by learning from some of the
best examples in the industry by reviewing case studies.
Read Learmonth, M. (2012). Top Viral Campaigns. Advertising
Age, 83(46), 29.
Watch Lynda.com video Creating a Marketing Campaign
Help PRIDE club create marketing campaign to attract new
Attend 5th of 5 Student Success Seminars.
Online community platform for colleges.
Boats a large online community supporting gamers which
helps them market and sell their product.
Online communities that are interest based.
Endless resource for tools to utilize for site management.
Innovative Companies to
Co-Founder CEO of Meetup.com
Innovative Leaders to
American Marketing Association
Social Media Association
Social Media Club
Student Branding Society
Provides constructive criticism
Challenges ideas to make them better
Care about mentee’s goals and progress
Has high level of success in career field
Provides guidance to insure mentee is making good
choices and avoiding mistakes
Melissa Daniels – Program Manager at Google
Crystal Akins – Senior Community Manager at Clorox
Kelley Parker – Senior Community Manager at SEGA
Jane Eto – Web Product Manager at Full Sail
Chris Rediske – Web Producer at Full Sail
Chelsea Erikson – Web Product Manager at Full Sail