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Chatter Matters: UsingTwitter to Predict Sales              Elizabeth Winkler        #chattermatters ~ @lizwinks Center fo...
Launching a new product:   What would your   Marketing prof say?  (old school market research)
Surveys
Focus groups
+
lucky charms for breakfast!      @*$#& no one cares!!!
+
My Life In Ruins
Land of the Lost
The Hangover
My Life In Ruins
Land of the Lost
The Hangover
Twitter + Geolocation
TextHow I Made it to SXSW
Questions? Comments?      Feedback?              Elizabeth Winkler        #chattermatters ~ @lizwinks Center for Research ...
#Chattermatters
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#Chattermatters

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This is the presentation I gave at SXSW interactive on March 13, 2011. Slides will likely have to be combined with the podcast for maximum utility.

Published in: Technology
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#Chattermatters

  1. 1. Chatter Matters: UsingTwitter to Predict Sales Elizabeth Winkler #chattermatters ~ @lizwinks Center for Research in Electronic Commerce www.lizwinks.com
  2. 2. Launching a new product: What would your Marketing prof say? (old school market research)
  3. 3. Surveys
  4. 4. Focus groups
  5. 5. +
  6. 6. lucky charms for breakfast! @*$#& no one cares!!!
  7. 7. +
  8. 8. My Life In Ruins
  9. 9. Land of the Lost
  10. 10. The Hangover
  11. 11. My Life In Ruins
  12. 12. Land of the Lost
  13. 13. The Hangover
  14. 14. Twitter + Geolocation
  15. 15. TextHow I Made it to SXSW
  16. 16. Questions? Comments? Feedback? Elizabeth Winkler #chattermatters ~ @lizwinks Center for Research in Electronic Commerce www.lizwinks.com

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