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Facebook Graph Search For Businesses


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Facebook Graph Search, currently in beta, promises to provide a key to the treasure chest of information Facebook has about its users. Not only does it provide a streamlined experience for individual users, but it presents a previously unimaginable opportunity for businesses to find out more about their customers. This session will introduce attendees to Facebook Graph Search and explore how it can assist businesses with market research, targeted advertising, identification of sponsorship opportunities, and employee recruitment.

Published in: Business

Facebook Graph Search For Businesses

  1. 1. Facebook Graph Search:Opportunities for BusinessesLiz Gross, Social Media StrategistGreat Lakes Educational Loan Services, Inc.
  2. 2. WHAT IS IT?Graph Search explained
  3. 3. Building Graph Search:
  4. 4. What You Can Search
  5. 5. What You Can Search
  6. 6. What You Can Search
  7. 7. What You Can Search
  8. 8. What You Can Search
  9. 9. What You Can Search
  10. 10. What You Can Search
  11. 11. Early
  12. 12. Early
  13. 13. • User privacy choices determine what’s searchable• Every Facebook user could potentially see different results for the same search• Data set to “public” is included in graph searchesPrivacy
  14. 14. OPPORTUNITIESHow you can use Graph Search for business development,market research, employee recruitment, and identificationof sponsorship opportunities
  15. 15. New Roots Coffee CompanyProvides fresh-roasted coffee to localrestaurants, cafes, coffee shops, specialtyfood stores, and offices. Based near Wausau,Wisconsin. Goal: acquire new restaurantaccounts.Business DevelopmentThis is a hypothetical situation developed for the purpose of this presentation.
  16. 16. Ski’s Meat MarketAn upscale meat market offering highquality beef, pork, poultry, seafood, andhundreds of cheeses. Based in Stevens Point,Wisconsin. Goal: explore the feasibility of acorporate catering program.Business DevelopmentThis is a hypothetical situation developed for the purpose of this presentation.
  17. 17. Home Renovation & LandscapingAs the weather warms, a local company specializing in homebeautification wants to advertise on local radio…but whatone? Company based in Wausau, Wisconsin.Market research
  18. 18. Good…
  19. 19. Better!
  20. 20. Marshfield ClinicAs graduation season approaches, Marshfield Clinic is inneed of entry-level employees with bachelor’s degrees,preferably in biology. The largest public four-year institutionis the University of Wisconsin – Stevens Point.Employee Recruitment This is a hypothetical situation developed for the purpose of this presentation.
  21. 21. IT Consulting FirmBusiness is booming, and this firm is looking to bring inprofessionals at all levels, with a variety of experience. Theone thing all of the new employees should have in commonis a computer science degree. Company based in Wausau,Wisconsin.Employee Recruitment
  22. 22. Cycling Enthusiast BusinessA business that sells products of interest to cyclingenthusiasts wants to gain exposure in Stevens Point,Wisconsin. The business is considering event sponsorships asa method to achieve this goal.Sponsorship Opportunities
  23. 23. YOUR TURNWhat additional opportunities do you thinkGraph Search presents for businesses?
  25. 25. • Business Type• Address• Website• About text• Hours of OperationComplete Page Profile
  26. 26. • The more connections a user’s friends have to your page, the higher up your business is displayed in search.• The “XX my friends like” search is the easiest way to use Graph SearchThe Value of Page LikesHas Increased
  27. 27. • Encourage Facebook check-in’s• Enable photo tagging• Solicit reviews• Post shareable contentEngagement Still Matters
  28. 28. Real Life Example
  29. 29. • Currently in limited U.S. beta• Sign up for access: • • Scroll down to the bottom and click “try graph search.”• Wait until you’re chosenGet Graph Search
  30. 30. Questions?Contact Liz:Twitter: @LizGross144Email: