Tank Top TV - Netflix viewing data

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  • One of the major film studios asked if we could get data about when individual titles are watched. Using viewing data that our users have shared to Facebook we can show exactly how viewing varies over time – here’s the dramatic peak in viewing when the final season of Breaking Bad was aired. This information helps film studios with their negotiations, and helps them understand how effective their marketing campaigns are.
  • Tank Top TV - Netflix viewing data

    1. 1. Netflix viewing patterns @tanktoptv | hello@tanktop.tv
    2. 2. Accurate viewing data for a sample of Netflix viewers Across all the devices they use Just to be clear: Tank Top TV doesn’t have a relationship with Netflix. This is data that individual users have granted us access to. © 2014 Tank Top TV Ltd
    3. 3. 2012 2013 time Each row of dots represents one user’s viewing Each dot represents a view of a programme or film © 2014 Tank Top TV Ltd
    4. 4. 2012 2013 time High density of dots – people watching a lot of content on Netflix © 2014 Tank Top TV Ltd
    5. 5. 2012 2013 time Sparser dots – these people watch less frequently © 2014 Tank Top TV Ltd
    6. 6. 2012 2013 time Big gaps in viewing – free trials? © 2014 Tank Top TV Ltd
    7. 7. Binge viewing
    8. 8. A ‘binge’ is a viewing watching more than one episode of a show on the same day In our sample • 43% of viewing sessions are a binge • 74% of episodes are viewed as part of a binge © 2014 Tank Top TV Ltd
    9. 9. © 2014 Tank Top TV Ltd
    10. 10. Nearly all episodes of Parks & Recreation are watched as part of a binge © 2014 Tank Top TV Ltd
    11. 11. 5 episodes of Parks & Recreation is roughly 100 minutes of viewing © 2014 Tank Top TV Ltd
    12. 12. Approximately the same viewing time as 2 episodes of House of Cards or Breaking Bad © 2014 Tank Top TV Ltd
    13. 13. Individual title tracking
    14. 14. Breaking Bad views over time Final series release
    15. 15. Top 100 TV shows – epsiodes viewed Shape of the long tail emerges clearly, even from a small sample © 2014 Tank Top TV Ltd
    16. 16. Want more details? hello@tanktop.tv

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