Because “Marketing Should Be Fun, Not Painful”             Liz Provo      Mass Marketing Resources            www.massmark...
A Planner?              A Doer?             Mass Marketing Resources Copyright 2013 All Rights Reserved
 Think about the big picture Take many notes, always  have a list Love to map out projects Research every aspect befor...
 Action and detail oriented                 Thrive on deadlines                 Love checking off “to do lists”        ...
Mass Marketing Resources Copyright 2013 All Rights Reserved
BothA combination of Planner AND Doer    Mass Marketing Resources Copyright 2013 All Rights Reserved
Planners may need help    executing details  (task management)  Doers may need helpplanning long-term goals (coaching, men...
Business PlanThe who, what, where, where and how ofyour businessMarketing PlanPart of your business plan, how you get thew...
ORGANIZATIONAL TOOL   Executes marketing plan   Gives you the big picture   Provides customer “touch    points” through...
    Business anniversary                                date                               Vacation dates (not          ...
   Major national initiatives     Month long – Feb: heart health, March: nutrition,     May: physical fitness   Minor n...
December: holiday, end                                                               January: Resolutions, Planning,      ...
Mass Marketing Resources Copyright 2013 All Rights Reserved
 Print 12 months using  email client (Outlook,  Yahoo, etc.) Multi-month erasable  wall calendar Desk mat? not ideal T...
    Create from Google *                         Make private                         Sync with appt. calendar         ...
It’s NOT . . . .                An editorial (content) calendar              It’s NOT . . .               An appointment...
CREATE Editorial calendar (social media,  blog posts, etc.) Task lists (Outlook, Google,  ToDoList.com,  RememberTheMilk...
   #1   #2   #3         Mass Marketing Resources Copyright 2013 All Rights Reserved
Remember, work from your strengths    Get help when you need it.           Liz Provo   Mass Marketing Resources         41...
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Marketing calendar

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Marketing calendar

  1. 1. Because “Marketing Should Be Fun, Not Painful” Liz Provo Mass Marketing Resources www.massmarketingresources.com Mass Marketing Resources Copyright 2013 All Rights Reserved
  2. 2. A Planner? A Doer? Mass Marketing Resources Copyright 2013 All Rights Reserved
  3. 3.  Think about the big picture Take many notes, always have a list Love to map out projects Research every aspect before acting Logical, mindful May get bogged down in the details May have many unfinished projects Sometimes fearful to act Mass Marketing Resources Copyright 2013 All Rights Reserved
  4. 4.  Action and detail oriented  Thrive on deadlines  Love checking off “to do lists”  Value results in getting stuff done  Make quick decisions, but are open to rethinking  May have trouble seeing the “big picture”  Jump right in, but may abandon laterMass Marketing Resources Copyright 2013 All Rights Reserved
  5. 5. Mass Marketing Resources Copyright 2013 All Rights Reserved
  6. 6. BothA combination of Planner AND Doer Mass Marketing Resources Copyright 2013 All Rights Reserved
  7. 7. Planners may need help executing details (task management) Doers may need helpplanning long-term goals (coaching, mentoring) Mass Marketing Resources Copyright 2013 All Rights Reserved
  8. 8. Business PlanThe who, what, where, where and how ofyour businessMarketing PlanPart of your business plan, how you get theword out about your products & servicesMarketing CalendarRoadmap for your marketing plan Mass Marketing Resources Copyright 2013 All Rights Reserved
  9. 9. ORGANIZATIONAL TOOL Executes marketing plan Gives you the big picture Provides customer “touch points” throughout year Control tasks easier Mass Marketing Resources Copyright 2013 All Rights Reserved
  10. 10.  Business anniversary date  Vacation dates (not working)  Events: Trade shows, workshops, sales  National & state holidaysMass Marketing Resources Copyright 2013 All Rights Reserved
  11. 11.  Major national initiatives  Month long – Feb: heart health, March: nutrition, May: physical fitness Minor national initiatives  Week-long or one day – May 12-18 Women’s Health Week; June 12-Time Out Day Obscure recognition dates  March 8- Uppity Women Day; June 18- National Splurge Day; Dec. 31 - Make Up Your Mind Day Mass Marketing Resources Copyright 2013 All Rights Reserved
  12. 12. December: holiday, end January: Resolutions, Planning, of year planning, retail new beginning November: family, February: Love, Winter prepare for winter, giving Vacation thanks March: Tax/financialOctober: Fall cleanup, planning, trade showshouse repairs, retailgears up April: Spring, flowers, new life, health September: School, awareness business planning May: College graduations, gardening August: back to school retail June: High School Graduations, July: vacation, travel, weddings, gardening, outdoor beach, outdoors projects Mass Marketing Resources Copyright 2013 All Rights Reserved
  13. 13. Mass Marketing Resources Copyright 2013 All Rights Reserved
  14. 14.  Print 12 months using email client (Outlook, Yahoo, etc.) Multi-month erasable wall calendar Desk mat? not ideal Think visually, long term Mass Marketing Resources Copyright 2013 All Rights Reserved
  15. 15.  Create from Google *  Make private  Sync with appt. calendar  Share with coaches/assistants  Plan ahead* Yahoo, Sales Force, ACT, etc. Mass Marketing Resources Copyright 2013 All Rights Reserved
  16. 16. It’s NOT . . . .  An editorial (content) calendar It’s NOT . . .  An appointment calendar It’s NOT . . .  A “to do” list Mass Marketing Resources Copyright 2013 All Rights Reserved
  17. 17. CREATE Editorial calendar (social media, blog posts, etc.) Task lists (Outlook, Google, ToDoList.com, RememberTheMilk.com, pen & paper, etc.) Mass Marketing Resources Copyright 2013 All Rights Reserved
  18. 18.  #1 #2 #3 Mass Marketing Resources Copyright 2013 All Rights Reserved
  19. 19. Remember, work from your strengths Get help when you need it. Liz Provo Mass Marketing Resources 413-539-7950 www.massmarketingresources.com Want to receive a calendar by email? Subscribe to my newsletter!QUESTIONS??? Mass Marketing Resources Copyright 2013 All Rights Reserved

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