To find employment and gain a job we must all embrace the digital world and LinkedIn. This gives training tips to those developing a career in the business world, who wish to network. This is created by a freelance marketing consultant. LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of 2015, most of the site's revenue comes from selling access to information about its users to recruiters. The site is available in 24 languages LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally a number that as of 29 October 2013 has increased to 184 million. In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace. The basic functionality of LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Users can invite anyone (whether a site user or not) to become a connection. However, if the invitee selects "I don't know" or "Spam", this counts against the inviter. If the inviter gets too many of such responses, the account may be restricted or closed. This list of connections can then be used in a number of ways: Obtaining introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third-degree connections) Users can find jobs, people and business opportunities recommended by someone in one's contact network. Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Users can post their own photos and view photos of others to aid in identification. Users can follow different companies and can receive notifications about the new joining[clarification needed] and offers available. Users can save (i.e. bookmark) jobs that they would like to apply for. Users can "like" and "congratulate" each other's updates and new employments. Users can see who has visited their profile page. The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users. LinkedIn participates in the EU's International Safe Harbor Privacy Principles.

1. Your CV that never sleeps By Liz Murphy Marketing Consultant
LinkedIn Training for Students, Undergraduates & Recent Graduates - Employability Week

2. • I’m a freelance, self employed, Marketing Consultant
• I’ve been a director for over 15 years
• I have over 25+ years experience in Marketing
• For over 7 years I was responsible for 27 staff
• I have also studied strategic digital marketing at
Harvard University in Boston USA

3. Why listen to me?
• I’m personally one of the top 1% of LinkedIn users
• I use LinkedIn to promote the products of my
clients
• I use LinkedIn professionally to advertise myself
• I gain contract work via LinkedIn
• I understand how LinkedIn works and the digital
world in detail
• I have recruited over 100 members of staff in my
career including at director level

4. It’s a digital employment world now
• Some jobs are only ever advertised
digitally
• CVs are sent electronically
• You have to be in it to win it

5. Why use LinkedIn?
• Where you can be professionally seen
• Used to verify you
• To maintain contact with colleagues –
professionally
• A place to find new professional contacts
• Employers and recruitment agencies use it to
search for candidates
• It is the best professional tool available
• Without it you will be professionally silent

6. Before we begin………..
• You will need a professional email address
• And I strongly recommend it is NOT linked to
anything personal – Facebook, Twitter etc.
• From this moment you need a saintly
professional persona
• If you like to be provocative online, it needs to
be hidden from a potential employer

7. If you are wild, digitally split yourself in 2
• If an employer finds inappropriate
images or written rantings from you it
is likely to count against you
• Guard against this
• Consider a pen name for your out of
work activities

8. So as the basis LinkedIn is free, let’s begin
I’ll cover;
• Your headline
• Adding a photograph
• Understanding the need for an elevator
pitch
• The use of search terms
• Accepting & making connections
• Being part of groups
• LinkedIn email
• Profile views

9. The profile headline
• Who are you in one sentence?
• This is not necessarily your job title
• Each word could be part of a search used
by an employer
• So used as many words a possible which
might be searched
• Location and sector is also needed
• Pick the location you’d like to work
• ‘Looking for new opportunities’ is not
recommended

10. The photograph
Which of the following is suitable ?

11. Why they don’t work
Mr Moody – no
amateur model poses
Person too small Which person is
it? Just one
person in shot
Very casual
Hidden behind
dark glasses and
a holiday shot

12. Inappropriate LinkedIn profile pictures
Badly crop social pose No sports photos – unless
this is what you do & how
you dress at work
No showing off –
especially on holiday!
No sad attempt at
humour

13. These are good photographs
Cropped this
photograph is fine
but it’s now low rez
and not crisp
Excellent shot for a
musician
Great head &
shoulders
Superb for a Broadcast
Engineer

14. Your Elevator Pitch
Your summary statement:
• What have you accomplished?
• What are your strengths?
• What do you offer to an employer?
• Always be positive

15. Great example of a summary

16. If you are just starting out
LinkedIn Summary
Use even the smallest amount of
experience
• Internships
• Volunteering
• Honours & Awards
• Use everything you have to
demonstrate your skills
• As a minimum say what you’ve learnt

17. Your experience
Company logoJob title
Duration of job
Details of your role
AND achievements

18. This is an opportunity
to be endorsed

19. Finding Connections

20. Accepting Connections
Should I accept a
connection from
anyone?

21. You can search for jobs

22. Longer term join groups

23. Receive LinkedIn emails between connections

24. And…… you can see who has looked at you

25. Start now with LinkedIn even as an undergrad
• You can begin collecting contacts
• Be known as a resource too, it will get
you noticed for the right reasons
• Please always be professional and
respectful on LinkedIn

26. Don’t let a potential employer see this!
• It’s not that I want to stop you having fun
• Or discourage funny photographs
• But as a potential employer, if I see
drunkenness, you might come to the
office unfit to work
• From a PR perspective, I’d also be
disappointed that you lacked the
sensitivity and digital skills to prevent this
• Remember as an employee you represent
the company
• Keep it privately for friends on Facebook
• Unconnected to your professional email

27. Need Some Help?
• You can hire me for LinkedIn training presentations,
coaching sessions and 121 profile development
• You can hire me for a few days, weeks or months
• I have worked for many universities so know the
sector well
• Feel free to ring me for a chat
Liz Murphy
lizmurphywork@gmail.com
07939 167313 in the UK or find me on LinkedIn