Take a seat and have a go at identifying these brands?
By the end of the lesson you should:• Be able to discuss the institutional factors relating to films, including the different types of film companies that feature at the beginning of films and what their significance is.• Be able to apply this to your own film opening - what type of film companies would be involved and how will this effect your film?• Have created a first draft of your company ident.
The Film IndustryMajor Studios• The ‘Big Six’• Part of massive media conglomerates• Big blockbusters, high concept films, mass marketed films - to appeal to mass audiences• Bigger budgets• Business is to make money
The Film IndustryIndependent film companies• Not part of major studios or conglomerates• Indie can sometimes mean art film or non mass marketed film.• So, usually more about a filmmakers artistic style or telling a story than making money.• Often have to gain finance from other sources and so budget can be much smaller• Many successful independents have been taken over by major studios or conglomerates.
Major studios – The ‘Big Six’What would you expect from a film if you saw one of theselogos? Consider stars, locations, genre, action, etc.
IndependentsWould you expect anything different from a film if you sawone of these logos?
The Film Industry• Many films will be co-produced by several production companies (spread the cost/risk) and all will want to be credited in the opening sequence. • Distribution companies will also want to be credited – they do not make the film but are responsible for marketing it and getting it into cinemas, etc.• Many production companies, mostly the major studios, have distribution arms.