Section A: Theoretical Evaluation of ProductionQuestion 1(a)requires you to describe and evaluate your skillsdevelopment over the course of your production work, fromFoundation Portfolio to Advanced Portfolio. It will require youto adapt this to one or two specific areas from the following:• Digital Technology• Research and planning• Post-production• Using conventions from real media texts• Creativity
Digital TechnologyDigital technology refers to hardware, software and onlinetechnology, so the digital cameras, the computers, thepackages you used and the programs online that you haveworked with. HD Flip Camsresponses D SLR (A2)blogs. Canon 550 on your iMacs Tip: Your AS and A2 iPads (A2) Macbooks coursework evaluations iMovie required you to consider Final Cut Express Soundtrack how you used digital LiveType technology so look back Adobe Photoshop (A2) Adobe Illustrator (A2) at these evaluation tasks Loads of online applications!
Research and Planning Research refers to looking at real media and also audiences to inform your thinking about a media production. This can be broken down into the following areas:1. Research into conventions of real media texts (textual analysis)• Institutional conventions, e.g. what you would expect a media product from a certain type of organisation to be like/include.• Format conventions, e.g. duration, and what you would expect a film opening, teaser trailer, poster or magazine cover to be like/include• Genre conventions, e.g. what kind of narrative, characters, setting and location, iconography and style (camerawork, mise-en-scene, editing and sound) you would expect from a product in that genre.2. Audience research (before you made your products & after you finished for feedback)• Secondary research of target audiences (Pearl and Dean data, IMDB info, etc.)• Primary research of target audience (questionnaires, vox pops) Continued over…
Research and PlanningTechnical research, for example:• How to achieve a particular camera shot• How to create a particular lighting set up• How to use features in the software to achieve a particular effect (many of you found YouTube video tutorials to find out how to do something in Final Cut Express or Adobe Photoshop)Logistical research, for example:• recce shots of your locations• sourcing suitable costumes, props and actors
Research and PlanningPlanning refers to all the creative and logistical thinking and all theorganisation and record keeping that goes on in putting theproduction together so that everything works. For example,• writing a synopsis• creating shot lists• drafting shots/storyboards• creating animatics• compiling filming schedules (includes organisation of equipment, costumes, props, actors, crew)• carrying out risk assessmentsAlso, dont forget everything you planned as part of the above toachieve continuity!
Post-productionPost-production is about everything you do after filming tocomplete your media product, for example,- Image manipulation- Video editing (from cutting the shots and placing them on the timeline to special effects)- Creating and editing titles and graphics- Sound production- Sound & Video mixing(So, post-production skills could include isolating a character image from thebackground in Photoshop using magic eraser tool, organising clips on thetimeline in FCE, using the razor blade, adding transitions, using particulareffects, adjusting sound levels, looping/layering sound clips, etc. - Be asspecific as possible to describe the tools you used during post-production)
Using Conventions of Real Media TextsUse of real media conventions involves consideration of other textsthat you looked at and how skilfully you were able to weave theirconventions into your work or ways in which you might havechallenged them. You could consider:• Institutional conventions, e.g. what you would expect a mediaproduct from a certain type of organisation to be like/include.• Format conventions, e.g. what elements you would expect a filmopening, teaser trailer, poster or magazine cover to include• Genre conventions, e.g. what kind of narrative, characters, settingand location, iconography, style (camerawork, mise-en-scene, editingand sound) you would expect from a product in that genre.
Using Conventions of Real Media Texts Advice on this section from the Chief Examiner: ‘You need to do more than just say ‘I looked on YouTube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.’ Tip: Your AS and A2 coursework evaluations required you to consider if you reinforced or challenged conventions of real media, so look back at these to help you.
CreativityCreativity includes:• The process of coming up with ideas for your product.• The creative/ inventive use of technical elements such as camerawork, editing, sound, and mise-en-scene.• How you used creativity to solve problems.• The effectiveness of your creative choices.
Q1(a) - What does the Chief Examiner say this question is about?
How to structure your answerParagraph 1 should be an introduction which explains which projects you did.It can be quite short.Paragraph 2 should pick up the skill area and perhaps suggest somethingabout your starting point with it- what skills did you have already and howwere these illustrated. Use an example.Paragraph 3 should talk through your use of that skill in early projects andwhat you learned and developed through these. Again there should beexamples to support all that you say.Paragraph 4 should go on to demonstrate how the skill developed in laterprojects, again backed by examples, and reflecting back on how thisrepresents moves forward for you from your early position and how thedevelopment of these skills enabled you to be more creative.Paragraph 5 short conclusion