New media technology and illegal downloading 2013 class notes
Illegal downloading andcopyright – The Music Industry Panorama programme questions and discussion points.
What problems or opportunities does new media technology pose for: Record labels? Artists? Consumers/users? Signing fewer artists as have Less revenue/money from Consequences of illegal less money to invest/do not music sales because of illegal downloading - e.g. taken to want to take risks downloading. courtProblems Less money from record More competition because of Wrongly blamed for illegal sales because of changing more access to music online downloading - i.e. victim of consumer behaviour hacking. More competition from Difficult to produce new music Record labels supporting less independent labels or artists without money/record label variety - access to limited using online marketing. support range of music. Another way to promote artists Artists can get funding for Free, quick and easy access production or distribution via to a wider range of music thanOpportunities crowdfunding ever before Another way to find new D.I.Y - do they need a record Can interact with artists and artists. label? They can self produce, other fans. distribute, publish Another way to target Useful tools for promotion and Can promote music they like audiences - niche marketing collaboration through sharing on social networks.
Responses to the programme• Responses on BBC website to Panorama programme
Other than restricting internet access,what alternative solutions are there to try and respond to illegal downloading?Make music cheaper. E.g. At the momenton iTunes it costs 99p for a single andabout £8/9 for an album. Educate consumers - some people do not think that what they are doing is illegal/wrong.Subscription services. Monthly amount foraccess to music library for streaming. Focus on other revenue streams i.e. live music, tours, merchandise.
What can you find out about the current situation or debates surrounding the Digital Economy Act?• Recent news on the Digital Economy Act