Elizabeth Kleinfeld
Writing Center Director
Metro State
 Communicate internally with staff
 Market to students
 Educate faculty
 Conduct research
 Train tutors
 Communicate internally –
  memos, emails
 Market to students –
  flyers, bookmarks, emails
 Educate faculty –
  flyers...
 Expensive
 Environmentally irresponsible
 Wasteful
 Effective????
 Inexpensive or free
 Environmentally responsible
 No waste
 Effective????
One blog with four purposes:

     Communicate internally
     Market to students
     Educate faculty
     Train tut...
Communicate internally – wiki

    Market to students – facebook, twitter

    Educate faculty – audio essay

    Condu...
 Create and maintain a social
  network
 Increase visibility virally
 Exploit passive endorsement
 More push than pull
GROUP   PAGE
Groups

     Horizontal communication: builds community
      within already existing population

    Pages

     Vert...
 Use
  images, names, taglines, etc.
  consistently
 Cross reference
 Create new content regularly
 Be playful
 Elizabeth Kleinfeld
 ekleinfe@mscd.edu



 Slides will be uploaded to my blog:
 http://revisionspiral.blog-city.com
Next Generation Writing Center
Next Generation Writing Center
Next Generation Writing Center
Next Generation Writing Center
Next Generation Writing Center
Next Generation Writing Center
Next Generation Writing Center
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Next Generation Writing Center

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Next Generation Writing Center

  1. 1. Elizabeth Kleinfeld Writing Center Director Metro State
  2. 2.  Communicate internally with staff  Market to students  Educate faculty  Conduct research  Train tutors
  3. 3.  Communicate internally – memos, emails  Market to students – flyers, bookmarks, emails  Educate faculty – flyers, memos, emails  Conduct research – paper surveys  Train tutors – meetings
  4. 4.  Expensive  Environmentally irresponsible  Wasteful  Effective????
  5. 5.  Inexpensive or free  Environmentally responsible  No waste  Effective????
  6. 6. One blog with four purposes:   Communicate internally  Market to students  Educate faculty  Train tutors Problems:   Too many purposes and audiences  Too reliant on pull rather than push
  7. 7. Communicate internally – wiki  Market to students – facebook, twitter  Educate faculty – audio essay  Conduct research – audio, video  Train tutors – audio, video  **just started using delicious for all of the above
  8. 8.  Create and maintain a social network  Increase visibility virally  Exploit passive endorsement  More push than pull
  9. 9. GROUP PAGE
  10. 10. Groups   Horizontal communication: builds community within already existing population Pages   Vertical communication: promotes exposure to many people through viral visibility ▪ Activity shows up in the newsfeed (passive endorsement) ▪ Captured in google searches ▪ Allows for more customization
  11. 11.  Use images, names, taglines, etc. consistently  Cross reference  Create new content regularly  Be playful
  12. 12.  Elizabeth Kleinfeld  ekleinfe@mscd.edu  Slides will be uploaded to my blog: http://revisionspiral.blog-city.com

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