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Week 7 UCLA Extension New Media Marketing Social Media Management


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Enjoy these Week 7 UCLA Extension New Media Marketing Social Media Management Tools and Analytics slides by Liz H Kelly, Goody PR and Goody Awards Founder.

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Week 7 UCLA Extension New Media Marketing Social Media Management

  1. 1. 1 (c) Liz H Kelly August 2014, UCLA Extension New Media Marketing Week 7: Managing Social Media Wednesday, August 6, 14
  2. 2. 2 NMM Class Photo ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  3. 3. 3 Week 7 Topics ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Social Media Policies Social Media Management Tools Facebook & YouTube Analytics Tools Ramon deLeon at Dominoes in Chicago Exercise Wrap-up Social Media Analytics will turn you into a Transformer. Wednesday, August 6, 14
  4. 4. 4 Social Media Policies Set guidelines to have brand consistency Encourage employees to be brand ambassadors Set 2 policies: • If social for their job • If social for personal use Train employees on policy Revise every 6 months ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) “Assume that your professional life and your personal life will merge online regardless of your care in separating them.” Wednesday, August 6, 14
  5. 5. 5 Social Media Mgmt Tools Hootsuite - free UberSocial - free Tweetdeck - bought by Twitter, no mobile app Buffer - free trial SproutSocial - free 30 day trial HubSpot - bigger budget Radian 6 - big budgets ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  6. 6. 6 Engagement Reports ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  7. 7. 7 Facebook Insights ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  8. 8. 8 YouTube Analytics ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  9. 9. 9 Ramon de Leon ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Social Media Marketer with extraordinary passion Builds Brand Ambassadors @Ramon_DeLeon Listens to customers Engages with customers Surprises customers Ramon de Leon puts the fun in pizza at Dominos Pizza in Chicago, Illinois Wednesday, August 6, 14
  10. 10. 10 Assignment 7 Week 7 Assignment Identify the "Where" Write fourth of five Marketing Assignments (MA) in which you will identify the "Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing channels you intend to use to market your product or service. This assignment represents a smaller piece of a larger whole: your final Marketing Plan (MP), which is due at the end of class. Submit your assignment using the Upload Widget. Sign in to Blackboard. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor. ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  11. 11. 11 Grading Below is our grading grid for assignments: ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14
  12. 12. 12 CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/ MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA. About & Contact Liz H Kelly, Goody PR & Goody Awards* Founder Google Voice: 310-987-7207 *part of Sunrise Road Media Inc ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Wednesday, August 6, 14