1
(c) Liz H Kelly July 2014, UCLA Extension
New Media Marketing
Week 5: LinkedIn
Sunday, July 20, 14
2
Week 5 Topics
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Con:idential)
LinkedIn Growth
LinkedIn Marketing...
3
Why LinkedIn
LinkedIn is in a growth stage.
Adding 2 new members every second.
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Propr...
4
LinkedIn Value
Over 300 million members.
Over 2 million LinkedIn groups.
Estimated 180M unique visitors per month.
For B...
5
5 Tips for LinkedIn
To get leads, traffic and sales
5 Tips for maximizing LinkedIn by Lewis Howes
• Make sure to complete...
6
LinkedIn Profiles
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Con:idential)
Sunday, July 20, 14
7
LinkedIn Summary
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Con:idential)
Sunday, July 20, 14
8
LinkedIn Experience
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Con:idential)
Two different
LinkedIn Profi...
9
LinkedIn Groups
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Con:idential)
Join groups with like-minded pro...
10
Assignment 5
Marketing Assignment (4 points), 300-500 Words
Identify the "Why"
Write the third of five Marketing Assign...
11
Grading
You will grade each other’s papers first in class:
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  Co...
12
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Pa...
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Week 5 UCLA Extension New Media Marketing LinkedIn by Liz H Kelly

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Enjoy these UCLA Extension New Media Marketing class Week 5 slides regarding LinkedIn marketing tips by Liz H Kelly, Goody PR http://goodypr.com

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Week 5 UCLA Extension New Media Marketing LinkedIn by Liz H Kelly

  1. 1. 1 (c) Liz H Kelly July 2014, UCLA Extension New Media Marketing Week 5: LinkedIn Sunday, July 20, 14
  2. 2. 2 Week 5 Topics ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) LinkedIn Growth LinkedIn Marketing LinkedIn Profiles Exercise Wrap-up Take photos with people in your network. This was taken at Digital Hollywood’s Social Media Panel. Sunday, July 20, 14
  3. 3. 3 Why LinkedIn LinkedIn is in a growth stage. Adding 2 new members every second. ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  4. 4. 4 LinkedIn Value Over 300 million members. Over 2 million LinkedIn groups. Estimated 180M unique visitors per month. For B2B, LinkedIn traffic has less bounce rate and more engagement. Creating and managing a group can be a great way to build brands. ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  5. 5. 5 5 Tips for LinkedIn To get leads, traffic and sales 5 Tips for maximizing LinkedIn by Lewis Howes • Make sure to complete your profile and share your story • Make sure to connect with everyone by reaching out to leaders in your industry. • Make sure to endorse and recommend others. • Make sure to create your own targeted LinkedIn group. • Make sure to optimize your profile for search rankings. ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  6. 6. 6 LinkedIn Profiles ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  7. 7. 7 LinkedIn Summary ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  8. 8. 8 LinkedIn Experience ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Two different LinkedIn Profiles with job descriptions. Two different styles for Experience. Sunday, July 20, 14
  9. 9. 9 LinkedIn Groups ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Join groups with like-minded professionals & share tips with them to build your brand. Sunday, July 20, 14
  10. 10. 10 Assignment 5 Marketing Assignment (4 points), 300-500 Words Identify the "Why" Write the third of five Marketing Assignments (MA) in which you will identify the "Why" (Plans and Projections) of your Marketing Plan: Outline your campaign’s strategic goals, including your financial parameters and projections. Submit your assignment using the Upload Widget. Sign in to the portal and locate the Upload a File for an Assignment link. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor. ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  11. 11. 11 Grading You will grade each other’s papers first in class: ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14
  12. 12. 12 CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/ MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA. About & Contact Liz H Kelly, Goody PR & Goody Awards* Founder lizkellylive@gmail.com Google Voice: 310-987-7207 *part of Sunrise Road Media Inc ©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential) Sunday, July 20, 14

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