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(c) Liz H Kelly June 2014, UCLA Extension
New Media Marketing
Week 2: Websites, Blogs, SEO
Wednesday, July 2, 14
2
Week 2 Topics
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  
Con:idential)
Blogger Platforms
Websites
SEO (S...
3
Popular Blogger Platforms
WordPress
Tumblr (owned by Yahoo)
Blogger (owned by Google)
Quora
vickiwinters.tumblr.com
©	
 ...
4
7 elements of
a great website
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  
Con:idential)
1.Intuitive navig...
5
7 SEO Tips
1.Use keywords in your content and image names.
2.Use keywords wisely so content appeals to users.
3.Use keyw...
6
Video SEO
Add keywords everywhere
Titles, files and tags
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  
Con:i...
7
SEO for Social Media
Use your SEO keyword strategy in social media posts
SEO is more important on Twitter, YouTube and
I...
8
Google Adwords
Keyword Planner
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  
Con:idential)Wednesday, July 2...
9
Grading
You will grade each other’s papers first in class:
©	
  2014,	
  Liz	
  H	
  Kelly	
  (Proprietary	
  and	
  
Co...
10
Assignment 2
Write an overview and analysis of one of the following:
1. A case study presented in Chapter 5 of The Powe...
11
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Pa...
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Week 2 UCLA Extension New Media Marketing SEO Websites

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UCLA Extension New Media Marketing Week 2 slides by Liz H Kelly regarding Websites, Blogs and SEO.

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Week 2 UCLA Extension New Media Marketing SEO Websites

  1. 1. 1 (c) Liz H Kelly June 2014, UCLA Extension New Media Marketing Week 2: Websites, Blogs, SEO Wednesday, July 2, 14
  2. 2. 2 Week 2 Topics ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential) Blogger Platforms Websites SEO (Search Engine Optimization) Guest Speaker Grade each other’s papers Wednesday, July 2, 14
  3. 3. 3 Popular Blogger Platforms WordPress Tumblr (owned by Yahoo) Blogger (owned by Google) Quora vickiwinters.tumblr.com ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  4. 4. 4 7 elements of a great website ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential) 1.Intuitive navigation 2.Great Content, Content, Content 3.User-friendly to place orders 4.Social Sharing 5.Collect emails 6.Great SEO for text and images 7.Mobile friendly GoodyAwards.com Responsive WordPress theme Wednesday, July 2, 14
  5. 5. 5 7 SEO Tips 1.Use keywords in your content and image names. 2.Use keywords wisely so content appeals to users. 3.Use keywords in website URLs / post titles. 4.Select niche phrases with low competition. 5.Bold or italicize your keywords. 6.Hyperlink phrases that include keywords. 7.Add a Site Map. ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  6. 6. 6 Video SEO Add keywords everywhere Titles, files and tags ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  7. 7. 7 SEO for Social Media Use your SEO keyword strategy in social media posts SEO is more important on Twitter, YouTube and Instagram than Facebook Use SEO in your hashtags consistently to attract a like- minded audience Post on Google+ to get immediate ranking on content ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  8. 8. 8 Google Adwords Keyword Planner ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  9. 9. 9 Grading You will grade each other’s papers first in class: ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  10. 10. 10 Assignment 2 Write an overview and analysis of one of the following: 1. A case study presented in Chapter 5 of The Power of Real-Time Social Media Marketing 2. A case study presented in the Chapter titled “Social Media Marketing Case Studies: Regular Folks, Great Stories” in The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, 2nd Edition 3. A social media related article, video, news story or event of your own selection. Consider how your product, service or organization might – or might not – benefit from the strategies and tactics explained in your source. For this assignment, here is the process. Step 1 - Write your paper and bring it to the next class on Wed, July 9th. Please do not write more than 1 page. Step 2 - In the next class on July 9th, you will work with a partner who will give you feedback and suggestions and a grade using a 5 point scale (image below). Step 3 - You can then revise you paper and post it to Blackboard by the next Sunday, which is going to be Sunday July 13th for this assignment. Liz review the papers with grades given in class, and may revise the grade. The goal is to learn more by getting feedback from a classmate and the instructor. We want everyone to do great, and help each other. ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14
  11. 11. 11 CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/ MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA. About & Contact Liz H Kelly, Goody PR & Goody Awards* Founder lizkellylive@gmail.com Google Voice: 310-987-7207 *part of Sunrise Road Media Inc ©  2014,  Liz  H  Kelly  (Proprietary  and   Con:idential)Wednesday, July 2, 14

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