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Goody PR… Services 
Let us Magnify Your Good & Break thru the Noise! 
October 2014 
1
5 Goody PR… Services 
Let us Magnify Your GOOD: 
© 
2014, 
Liz 
H 
Kelly 
(Proprietary 
and 
Con:idential) 
2 
We incorpor...
1. Marketing = Story 
Everything starts with building a story! 
Let’s enhance your brand’s story so it 
connects with your...
2. Noise Break PR 
Break thru the noise with a 
compelling & relevant story. 
Press releases, pitches & book 
interviews f...
3. Social Media Engagement 
Your Brand + PR + Social should sync 
Let’s increase your social media 
impact thru: 
Social M...
Custom Campaigns for Brands 
Comedy Gives Back 
1 Year Cause Marketing Strategy & Campaign for 
“Comedy Gives Back” suppor...
4. Cause Marketing 
Supporting a cause can build an even more 
powerful story. 
Let us build a Cause Marketing Campaign. 
...
Case Study: Girl Empowerment 
Supported Documentary Release & Education Fund 
2 Month Campaign supporting “Girl Rising” 
3...
5. Goody Awards Services 
Goody Awards can increase engagement 
Free Awards online thru Twitter hashtags 
& voting 
Paid O...
10 
! 
GOODY PR… 
SERVICES 
SUMMARY 
FREE PACKAGES CUSTOM 
MARKETING 30 Minute Consultation Key Selling Points Kit Digital...
About & Contact 
CEO/Founder Liz H Kelly has built advertising 
campaigns and recognition programs for Fox 
Interactive Me...
Campaign Testimonial 
Comedy Gives Back 
12 
Top Comedians Ben Gleib 
(Chelsea Lately), Michael Yo 
(OMG! Insider) & Iliza...
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Goody PR Services to Magnify Your GOOD

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Goody PR wants to magnify your GOOD thru Marketing, PR, Social Media, Cause Marketing and Goody Awards for social good services. This deck provides a summary with case studies. If you want to set up a call with us, email INFO at GOODYPR dot COM. http://goodypr.com

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Goody PR Services to Magnify Your GOOD

  1. 1. Goody PR… Services Let us Magnify Your Good & Break thru the Noise! October 2014 1
  2. 2. 5 Goody PR… Services Let us Magnify Your GOOD: © 2014, Liz H Kelly (Proprietary and Con:idential) 2 We incorporated a Golden Goody Award (aka Oscar for social good) into a Comedy Gives Back Campaign that contributed to over 100 million impressions. 1. Marketing Services 2. Public Relations Services 3. Social Media Marketing 4. Cause Marketing Services 5. Goody Awards Services
  3. 3. 1. Marketing = Story Everything starts with building a story! Let’s enhance your brand’s story so it connects with your core audience. We’ll help you add magic that magnifies your GOOD! We did the launch PR for tech startup Jukin Media, and their CEO/Founder Jonathan Skogmo was just honored in the Top Social 25 in Los Angeles for “outstanding individuals, companies & brands influencing the future of social media.” © 2014, Liz H Kelly (Proprietary and Con:idential) 3
  4. 4. 2. Noise Break PR Break thru the noise with a compelling & relevant story. Press releases, pitches & book interviews for Print, Radio, & TV. Community Outreach to Key Influencers, Bloggers & Celebrities. Goody Awards integration can increase engagement. © 2014, Liz H Kelly (Proprietary and Con:idential) 4 Example of TV Interview for client booked tied to cause marketing & the holidays.
  5. 5. 3. Social Media Engagement Your Brand + PR + Social should sync Let’s increase your social media impact thru: Social Media Strategy Social Media Training Compelling Content Measurement and ROI Monitor and Optimize © 2014, Liz H Kelly (Proprietary and Con:idential) 5 It was great to bring Liz back for a second social media training workshop at The Recording Academy for local members and clients of MusiCares. ~ Brett Bryngelson @GRAMMYs MusiCares
  6. 6. Custom Campaigns for Brands Comedy Gives Back 1 Year Cause Marketing Strategy & Campaign for “Comedy Gives Back” supporting “Malaria No More” 3 promo events, press releases, social media, photography, and earned media. Promoted 24 hr of Comedy online & 5 live shows. Gave 85 top comedian volunteers Hero Goody Tags. Golden Goody Award (aka Oscar for social good) presented to Budd Friedman, Improv Founder. Contributed to 100 million impressions in 2 weeks. Resulted in winning IAWTV Best Live Event Award. 6 • Top Comedians received Hero Goody Award Tags • Ben Gleib (Chelsea Lately) • Michael Yo (OMG! Insider) • Iliza Schelsinger (NBC Last Comic Standing) © 2014, Liz H Kelly (Proprietary and Con:idential)
  7. 7. 4. Cause Marketing Supporting a cause can build an even more powerful story. Let us build a Cause Marketing Campaign. Integrated marketing campaigns around your social good initiatives and events. Adding Goody Awards can increase your online/offline engagement. © 2014, Liz H Kelly (Proprietary and Con:idential) 7 We developed a #WorldCup4Good Campaign for love.futbol, who builds soccer fields for kids in need.
  8. 8. Case Study: Girl Empowerment Supported Documentary Release & Education Fund 2 Month Campaign supporting “Girl Rising” 3 promo events, press releases, social media, video, and earned media. “Girl Rising” screening and filmmakers panel sponsored by USC Annenberg. Golden Goody Award for Erica Greve Unlikely Heroes Founder. Produced 10 videos starring Jane Fonda, John Legend, etc. with 25k+ views. Contributed to film’s success & global CNN broadcast about power of girls education. © 2014, Liz H Kelly (Proprietary and Con:idential) 8
  9. 9. 5. Goody Awards Services Goody Awards can increase engagement Free Awards online thru Twitter hashtags & voting Paid Options to increase engagement: Goody Awards Products Custom Awards for brands online Custom Awards for brands offline Volunteer Recognition Packages Custom Cause Marketing Campaigns 9 Tweet 5 online awards, i.e. #HeroGoody Golden Goody Award (aka Oscar for social good) © 2014, Liz H Kelly (Proprietary and Con:idential)
  10. 10. 10 ! GOODY PR… SERVICES SUMMARY FREE PACKAGES CUSTOM MARKETING 30 Minute Consultation Key Selling Points Kit Digital Mktg. Campaign Blog Tips Cause Mktg. Kit Cause Mktg. Campaign PUBLIC RELATIONS 30 Minute Consultation PR Planning Kit PR Strategy Blog Tips Media Training Kit Media Training Press Release Examples Press Releases 3-month PR Campaign SOCIAL MEDIA 30 Minute Consultation Digital Strategy Kit Social Media Strategy Blog Tips Social Media Training Social Media Training #GoodyAwards Custom Goody Awards Social Media Campaign
  11. 11. About & Contact CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS for clients such as Toyota, University of Phoenix and Vo5. She is also the Founder of the Goody Awards, teaches social media at UCLA Extension & regularly speaks on panels, ex. Digital Hollywood. Social Media Week LA. Liz H Kelly, Goody PR & Goody Awards* Founder info@goodypr.com 310-987-7207 *part of Sunrise Road Media Inc © 2014, Liz H Kelly (Proprietary and Con:idential) 11
  12. 12. Campaign Testimonial Comedy Gives Back 12 Top Comedians Ben Gleib (Chelsea Lately), Michael Yo (OMG! Insider) & Iliza Schelsinger received Hero Goody Tags at Hollywood IMPROV before Comedy Gives Back show. ! @LizHKelly @GoodyAwards strategically helped us from early on thru launch to develop a global marketing campaign including press releases, social media, special awards and photography for @ComedyGivesBack 24 Hours of Comedy benefiting Malaria No More that contributed to our 100 million impressions in 2 weeks resulting in winning the IAWTV Best Live Event Award. We were thrilled to leverage the Comedy Gives Back platform to honor Budd Friedman with the Golden Goody Award. ~ @AmberJLawson @ComedyGivesBack © 2014, Liz H Kelly (Proprietary and Con:idential)

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