Video Marketing and TacticsReal Time Marketing & Real Time Results<br />
2<br />Who is The Net Impact?<br />Twenty years Market Experience<br />Exceptional Technical Staff<br />Strong Application...
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />Facebook:<br />Geo-targeted & pr...
Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />YouTube:<br />Creative Branding ...
The ROHO Group: Integrated Campaign<br />11<br />
12<br />
13<br />5 days old, <br />10 views ranked #2!<br />
14<br />5 days old, <br />10 views ranked #1!<br />
Optimizing Videos<br />Basics<br />Add tags and Titles<br />Search for the “most popular” of similar videos<br />“Embrace”...
Video is for Search Engines<br />16<br />comments<br />comments<br />Newsletter<br />Vimeo<br />Blip…<br />comments<br />O...
Measuring Results: Web Analytics <br />Facebook<br />LinkedIn<br />Twitter<br />Blog<br />YouTube<br />17<br />
Video Can Create Leads<br />18<br />
Summary<br />Videos are a CRITICAL part of web marketing<br />Videos can be cheap production to high production<br />Video...
THANK YOU<br />Steve Thomas<br />Steve.Thomas@TheNetImpact.com<br />@TNIMAN <br />20<br />
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Watch This: Video Marketing That Search Engines Love

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Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

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Watch This: Video Marketing That Search Engines Love

  1. 1. Video Marketing and TacticsReal Time Marketing & Real Time Results<br />
  2. 2. 2<br />Who is The Net Impact?<br />Twenty years Market Experience<br />Exceptional Technical Staff<br />Strong Application Design Skills<br />Design Expertise<br />Internet Marketing Expertise<br />Social Media Expertise<br />Efforts strongly based upon analytics <br />
  3. 3. 3<br />
  4. 4. 4<br />
  5. 5. 5<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8. 8<br />
  9. 9. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />Facebook:<br />Geo-targeted & profile advertising<br />Creating a brand name at the consumer level<br />Building a community for all to share<br />Generating leads <br />Twitter:<br />Real-time keyword marketing<br />One-on-one for many to see<br />Thought leader/ industry knowledge<br />Generating leads<br />9<br />
  10. 10. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />YouTube:<br />Creative Branding <br />Thought leader<br />Gain credibility<br />Targeted and trackable<br />LinkedIn:<br />Business driven audience<br />Industry knowledge<br />Generating partnerships / employees<br />Blogs:<br />Keyword marketing <br />Thought leader/ industry knowledge<br />Promotes user generated content<br />Generating leads and partnerships<br />10<br />
  11. 11. The ROHO Group: Integrated Campaign<br />11<br />
  12. 12. 12<br />
  13. 13. 13<br />5 days old, <br />10 views ranked #2!<br />
  14. 14. 14<br />5 days old, <br />10 views ranked #1!<br />
  15. 15. Optimizing Videos<br />Basics<br />Add tags and Titles<br />Search for the “most popular” of similar videos<br />“Embrace” their tags<br />Post a transcript – use subtitles<br />Use microformats (advanced)<br />Keep videos short<br />Link pieces together as a playlist<br />Post on unique url on your site, share to other sites<br />Vimeo.com, Blinkx.com, Blip.tv, Dailymotion.com …<br />Use social media <br />Post links on Twitter<br />Share video On Facebook<br />Share page via Digg.com, Reddit.com, StumbleUpon.com …<br />Like blog marketing – find influencers<br />Contact other bloggers/video marketers<br />Include links in your own marketing newsletters, emails<br />15<br />
  16. 16. Video is for Search Engines<br />16<br />comments<br />comments<br />Newsletter<br />Vimeo<br />Blip…<br />comments<br />Other bloggers<br />Website<br />Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results<br />Facebook<br />comments<br />comments<br />Emails<br />comments<br />retweets<br />comments<br />
  17. 17. Measuring Results: Web Analytics <br />Facebook<br />LinkedIn<br />Twitter<br />Blog<br />YouTube<br />17<br />
  18. 18. Video Can Create Leads<br />18<br />
  19. 19. Summary<br />Videos are a CRITICAL part of web marketing<br />Videos can be cheap production to high production<br />Videos can be optimized for search engines<br />Videos can be linked to other web assets<br />Videos can be made popular by your network<br />Great videos and timely videos go viral<br />19<br />
  20. 20. THANK YOU<br />Steve Thomas<br />Steve.Thomas@TheNetImpact.com<br />@TNIMAN <br />20<br />

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