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With over 100 million smartphone users in the US alone, businesses are racing to join their consumers on the go. Mobile applications generate rich interaction between businesses and their customers, while development on iOS, Android, and other mobile platforms provide new opportunities and challenges for companies.
For our latest TXCHANGE event we discuss the strategic business and technical elements that go into the development of a mobile app. We’ll cover the current state of the mobile market place, when to go mobile, and the technical hurdles of building applications for the iPhone and iPad.