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Build Your Brand Before You Build Your Website


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Easy to follow truths about building a brand before you build a website.

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Build Your Brand Before You Build Your Website

  1. 1. Welcome to<br />Build your brand before you build your website.<br />Presented by: Tom Schmittdiel, PSG Marketing Solutions<br />
  2. 2. Don’t put the cart before the horse.<br />
  3. 3. Define your brand.<br />
  4. 4. Build Your Brand Platform<br />Vision<br />Mission<br />Brand Story<br />USP (Unique Selling Proposition)<br />Distilled USP = Tagline<br />
  5. 5. If you make a promise, keep it.<br />
  6. 6. Your brand is a promise.<br />
  7. 7. Identify Every Touch Point<br />Deliver On Your Promise<br />
  8. 8. Don’t put all your eggs in one basket.<br />
  9. 9. Develop an integrated plan.<br />
  10. 10. Strategy is king<br />Website may be first impression<br />Layered, connected marketing<br />Marketplace is social and global<br />Use all tools available<br />
  11. 11. There are no short- cuts to any place worth going.<br />
  12. 12. Set yourself up for success.<br />
  13. 13. Three Key Elements<br />Solid Brand Platform<br />Deliver on Brand Promise at all Touch Points<br />Integrated Brand Marketing Plan<br />
  14. 14. Make sure you say, ‘Thank you!’<br />