Discover the Hidden Treasure in Your Product Information

1,143 views

Published on

These are the slides from our presentation at Lavacon 2010.

Short Description:
After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.

Published in: Technology
2 Comments
0 Likes
Statistics
Notes
  • Members of the Advisory Line service can see a transcript of the talk that went along with the slides in the member area: http://wiki.single-sourcing.com Become a member: http://www.single-sourcing.com/company/membership.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • See the original abstract here:
    http://single-sourcing.com/events/2010/09/lavacon10/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,143
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
6
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Discover the Hidden Treasure in Your Product Information

  1. 1. Finding the Hidden Treasure in your  Dynamic Product Information
  2. 2. Information, we all have it, and we all want it • Is it searchable? • Is it relevant? • Is it available when I want it? • Can I read it?  2
  3. 3. Consumer demand • Consumers as investigators • Have you Googled today? • Growing social media sites: Twitter, LinkedIn,  Facebook, etc… 3
  4. 4. Left to the last minute • It’s all about the products or service • Product information as an afterthought • Left to chance 4
  5. 5. Key influencer of future  purchasing decisions • Can I find information that supports what I am  hearing from sales? • Can I see detailed information that will help  me decide if your product or service is right  for me?  • Can I find any information at all?  • If I find it, can I read it?  5
  6. 6. How many Sales have you lost?  6
  7. 7. Getting Product Information out of  the basement and into the C‐Suite • Every Executive’s key driver • Speak in a language they hear • Get your matrix in a row • How can product information; – Improve revenue  – Expand market share  – Increase customer loyalty  8
  8. 8. The Right Content for  Your Customers and Your Company • Information that is accurate, current, in the  format your customers expect, when they  need it results in:  – 41% decrease in volume of inbound calls to  customer support – 42% decrease in time to resolution within  customer support – 41% increase in customer satisfaction score – 45% increase in product revenue Aberdeen, Sept 2009, “Technical Communications as a Profit Center 7
  9. 9. Tools are simply instruments • Tools solve needs, but they do not prescribe  solutions • In order to find the hidden treasure, you need  to look at Product Information from a new  perspective 9
  10. 10. Content consumers and creators • How do they consume product information? • How is information influenced by consumers? • Who are the creators of information? • Where do they pull content from?  • Are there interdependencies?  10
  11. 11. The ROI of Transformative Adoption  Authoring content can start earlier in the process – no shipping delays for products.   Ability to provide customized output effortlessly – give the consumer information specific for their  needs.   Single‐source of content for multiple outputs ‐ one  source of truth to pull information from.   Ability to do more with less  Reuse of content   Data is in a Human Readable format  Automation of formatting 11
  12. 12. So now what?  • How do I find the hidden treasure at my  company? • How do I position it in a way that will gain  executive attention? 12
  13. 13. Single‐Sourcing Solutions o Over a decade of experience in dynamic product  information creation, publication, and delivery. o Experts for every phase of the single‐source development  process.  o Deep community relationships to ensure your success. o Unique customer focus with concierge level service. o Advisory Line o Blogs o Podcasts o Code repositories http://single‐sourcing.com/company/community.html
  14. 14. Want more information?    Need a treasure hunter?  Contact us at:  Phone  408‐548‐7357 e‐Mail info@single‐sourcing.com Or visit us on the web at www.single‐sourcing.com

×