Writing a book gives you an opportunity to provide tangible value. It can establish your brand and increase your professional standing. Information professionals are uniquely positioned to take advantage of self-publishing because we already know how to transform source material to online and print materials and because we have editors, designers, and talented peer reviewers in our network.
While self-publishing is easier than ever, reaching your audience and making money from your book is harder for self-publishers; we do our own marketing and distribution so the audience can find our book.
Presented at :
- STC Silicon Valley (Feb 2017)
- STC Spectrum (March 2017)
- STC Summit (May 2017)
- AIIP Conference (May 2017)
Read the story behind the books I published:
Get the notes file: http://branding.single-sourcing.com