Elizabeth Catalan Resume


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Elizabeth Catalan Resume

  1. 1. ELIZABETH A. CATALAN 8811 S.W. 21 ST Street, Miami, FL 33165 305-553-9930 (home) 305-205-5360 (cell) e-Mail: elizabeth.catalan@att.net_________________________________________________________________________________________________ PROFESSIONAL SUMMARYConfident, creative and highly qualified business professional with over 10 years of experience in marketing services andcommunications as well as legal. Possess exceptionally strong marketing services and communications capabilities andfull understanding of collateral fulfillment in addition to extensive knowledge of creative development of collateralmaterials, including marketing copy and production.Extensive background in project management, product development, event planning and marketing services andcommunications encompassing an exceptional work ethic and commitment to organizations objectives with a highlycompetitive and rapidly changing marketplace. Team player and team builder with the ability to build strong and lastingbusiness relationships while producing measurable results and increased ROI. CORE COMPETENCIES:• Budget Management (2+ million) • Deliver on time and on budget• Relationship Building • Well honed program management skills• Strong analytical skills • Problem Solving• Development and management of retail marketing • Excellent negotiating skills project • Creative• Marketing Services and Communications experience • High curiosity and a passion to succeed• Marketing copy, production and fulfillment • Extensive training and experience in crisis• Decision Quality management and emergency response• Drive For Results • Translation of marketing materials and legal• Learning on the Fly documents._________________________________________________________________________________________________ PROFESSIONAL SUMMARY CARNIVAL CRUISE LINES Miami, FL 07/1999 - 06/2009Marketing Collateral SupervisorMarketing Supervisor for the development and fulfillment of collateral material05/2006 - 06/2009ACCOMPLISHMENTS:Complete Marketing Collateral Development and Production: Developed, executed and distributed over 200marketing collateral materials for U.S., Canada and the Caribbean in a cost effective manner. Oversaw output ofmarketing collateral work through the ad agency and internal design team and proofed all jobs to ensure quality and accuracyprior to production and ensured project timelines were met.Marketing Collateral Fulfillment and Distribution: Effectively managed all marketing collateral and fulfillment for tradeand consumer distribution and streamlined process to create efficiencies and lower costs. Successfully spearheaded andmanaged the RFP process for a new trade fulfillment warehouse and collateral ordering system and negotiated pricingand contract terms and conditions that were very favorable to the company and ultimately saved the company over 50%on the yearly cost.
  2. 2. Worked in partnership with Agency Partners, Domestic and Internal Sales Team, Revenue Management and variousother internal departments in the development, production and distribution of collateral materials for travel partners andconsumers.Initiated and executed marketing plans for marketing collateral targeting past guests and prospects in order to deliverthe appropriate communication.Analytics: Designed and managed access database which kept track of all marketing collateral projects and ensured alltimelines were met. Additionally created and analyzed usage reports to determine future print production quantities andROI. Performed competitive analysis for trade and consumer brochures, fulfillment vendors and shipping vendors.Trade Events: Developed and executed Carnivals CLIA 3Sixty Trade Show Booth display to ensure brand consistency.Marketing SupervisorMarketing Supervisor for all marketing and advertising for the Caribbean, Canadian, and Puerto Rican Market02/2006 - 05/2006ACCOMPLISHMENTS:Led the development, execution and distribution of Carnivals regional brochures, newspaper advertising, pressreleases and flyers for Canada, Caribbean, and Puerto Rico. Additionally managed the weekly lead pricing andtranslations of all materials.Managed travel agency database and tactical offers for Canada and Puerto Rico websites.National Chain Support: Provided creative and/or approval, and lead rates for outside sales force. Also providedcreative, approval and lead rates for Carnivals Newspaper 75/25 Canadian Program.Marketing Project SupervisorMarketing Project Supervisor for Carnivals Retail Project, the Carnival Vacation Store12/2000 - 02/2006ACCOMPLISHMENTS:Management of Staff: Managed staff of 16 in 4 retail kiosks, leading each team to creating an increasing awareness ofthe Carnival product in areas where Carnivals presence was underperforming and ultimately increasing revenue.Costs Reduction: Negotiated and saved Carnival Cruise Lines over $80K on its four retail leases for the CarnivalVacation Store and negotiated better contract terms in favor of Carnival such as contract "out clauses" for 90 days insteadof 30 days.Profit & Loss Responsibilities: Managed profitability, ROI and costs analyses to identify opportunities in high-valuecustomers.Increased visibility and revenue: Developed and managed a wide range of marketing tools, including promotionalmaterials, press releases, and Web site content which were used to increase visibility and revenue. Additionally managedoutput of all marketing materials through the ad agency and internal design team and proofed all jobs to ensure quality andaccuracy prior to production and distribution and ensured project timelines were met.Budget: Managed all marketing channels and budget for the Carnival Vacation Store to ensure all projects were on timeand on budget. Also tracked and analyzed advertising and marketing programs to determine ROI and ensure we were onbudget.
  3. 3. Installations and Relocations of kiosks: Successfully managed and executed all installations and relocations of theCarnival Vacation Store for all 4 locations to include all technical and communications aspects, site inspections andlocation determination, travel arrangements, and lease negotiations.Event Planning: Developed and executed special promotional events to promote Carnival and the Carnival VacationStores and increase traffic and revenue for Carnival.Training and Development SpecialistTraining and Development Specialist for Carnivals Guest Relations Department07/1999 - 12/2000Training and development of new hire and recurring training of existing Guest Relations representatives.Website content management for the departments intranet site to include copywriting, editing and proofreading allcontent to ensure accuracy.Quality control of all outgoing correspondence from the different units within the Guest Relations department to includeproofreading and correcting grammatical errors and adjusting compensation when needed.Emergency response: As a Team Leader for the Special Assistant Team participated, assisted and coordinateddeployment of Guest Relations representatives to assist during major incidents with the ships. Additionally, coordinatedand arranged with ship and medical department travel for guests and their family who had suffered a medical emergencyon board. Law Offices of Joaquin Fernandez, Miami, FL 03/1995 - 07/1999 Law Offices of Armstrong & Mejer, Coral Gables, FL 04/1983 - 03/1995Paralegal/Legal Secretary:• Served as interpreter for our Spanish speaking clients and translated all legal documents from Spanish to English and English to Spanish.• Performed legal research and drafted, edited, rewrote and proofread all legal documents.• Coordinated with attorney and court all pre-trial and trail preparations.• Coordinated all travel arrangements for attorneys and clients.• Managed and conducted all initial interviews with new clients.• Performed legal research and drafted, edited, rewrote and proofread all legal documents.• Managed and negotiated cargo claims prior to going to court.• Served as interpreter for Spanish speaking clients and translated all legal documents from Spanish to English and English to Spanish.• Coordinated with attorney and court all pre-trial and trail preparations.• Coordinated all travel arrangements for attorneys and clients.• Managed and conducted all initial interviews with new clients. ITP Publications - Potencia and Frecuencia magazine Miami, Fl 03/1995 - 03/1996Editorial Staff / Administrator:Editorial Staff and Administrator for an International technology and electronic publicationExposure included various aspects of publication.
  4. 4. • Created and proofread articles in English and Spanish for both publications.• Coordinated printing and distribution of both publications in Latin America• Worked on audit project for BPA approval• Qualified proposals for advertising placement and assisted with advertising layout.• Coordinated and put together each issue of both publications and finalized to send to printers.• Managed distribution of both publications. _______________________________________________________________________________________________ EDUCATIONMiami Dade College - Miami, FLCurrently hold a College Credit Certificate in Marketing Operations and pursuing an Associates of Arts in BusinessAdministration with an expected date of Graduation June 2011. Will then continue on to pursue a Bachelors degree inBusiness AdministrationEmergency Response/Crisis Management Training - Miami, FLCarnival Cruise Lines Special Assistance Team training_________________________________________________________________________________________________ SKILLSComputer Skills: Word, Excel, PowerPoint, Access, WordPerfect, Outlook, Dreamweaver and Adobe ProfessionalOther Skills: Emergency Response/Crisis Management, Market Research, Strategic Planning, Project Management,ROI, Training Expertise.Languages: Fluent in Spanish and English. Basic knowledge of Italian.