Economic Gardening & the Role of Libraries in Serving Entrepreneurs Michigan Conference on Affordable Housing June 2009
Points of Discussion <ul><li>What is a Business Librarian? </li></ul><ul><ul><li>Provide service to small business/ entrep...
Economic Gardening <ul><li>What is it? </li></ul><ul><ul><li>Based on Littleton, CO efforts </li></ul></ul><ul><ul><li>Dif...
How is EG different? <ul><li>Soundly based on economic growth principles </li></ul><ul><li>Requires fewer public resources...
Economic Gardening <ul><li>What is a second stage company? </li></ul><ul><li>Companies providing the greatest impact on ec...
Economic Gardening <ul><li>Best Practices that evolved in Littleton: </li></ul><ul><ul><li>Infrastructure : good roads, qu...
Economic Gardening <ul><li>Role of Libraries/Librarians : </li></ul><ul><li>Local libraries serve as a  connection point  ...
MARC/MTEAM project <ul><li>Public/Private partnership between  Meridian Twp ,  Capital Area District Library ,  Meridian A...
MARC/MTEAM project <ul><li>Two Key Roles for the Library </li></ul><ul><ul><li>Select resources for MARC/ Library business...
MARC/MTEAM project <ul><li>Current status : </li></ul><ul><ul><li>MARC was unveiled to community in April 2008 </li></ul><...
Appendix: Economic Gardening Initiatives <ul><li>Longmont, Colorado </li></ul><ul><ul><li>http://www.ci.longmont.co.us/leg...
Appendix: Public Library Examples <ul><li>Capital Area District Library: Business Services & Resources </li></ul><ul><ul><...
Appendix: Free Resources <ul><li>Michigan eLibrary </li></ul><ul><ul><li>www.mel.org </li></ul></ul><ul><li>Growing Local ...
Questions? Elizabeth Kudwa Business Librarian Capital Area District Library 401 S. Capitol Avenue Lansing, MI  48933 517-3...
Upcoming SlideShare
Loading in …5
×

Economic Gardening &amp; the Role of Libraries in Serving Entrepreneurs, Michigan Conference on Affordable Housing, June 2009

666 views

Published on

Published in: Business, Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
666
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Pioneered in Littleton, CO in 1989 Focus : Create nurturing environment for growing local entrepreneurs rather than recruiting businesses from elsewhere. Result : This approach has resulted in a doubling of the number of jobs and a tripling of sales tax revenue since 1989 – while providing none of the traditional economic development incentives or tax breaks.
  • The Edward Lowe Foundation describes the second stage of business development as a point in the business life cycle when the casual ad hoc methods of entrepreneurial ventures begin to falter. Second stage companies have moved or are moving from a company where the founder is the owner, manager, operator, innovator – all in one – to an operation organized around a more formal organizational structure. The company now has the largest number of employees it’s ever had and issues begin to exceed the limits of what one owner can handle.
  • The staff in Littleton found that improved access to market information proved to be the greatest value to small business owners. Affordable access to sophisticated market research tools (which are generally only available to large firms who can afford them) turned out to be the centerpiece of Littleton’s EG program. These high end market research tools – databases providing journal articles, GIS/mapping, demographic data, market research reports which would normally cost thousands of dollars and much more – plus the knowledge of how to use the data from these sources, can provide the small business owner with an edge and insight they’ve never had. Market Information = Public Library
  • Economic gardening projects also are operating in other locations across the US including Longmont, Loveland, and Highlands Ranch, CO; statewide initiative in Wyoming, Simsbury, CT; Arcata, CA and many other locations in the US, Australia, and New Zealand.
  • Economic Gardening &amp; the Role of Libraries in Serving Entrepreneurs, Michigan Conference on Affordable Housing, June 2009

    1. 1. Economic Gardening & the Role of Libraries in Serving Entrepreneurs Michigan Conference on Affordable Housing June 2009
    2. 2. Points of Discussion <ul><li>What is a Business Librarian? </li></ul><ul><ul><li>Provide service to small business/ entrepreneur community in CADL service area…market research, business programming, etc… </li></ul></ul><ul><li>What is Economic Gardening? </li></ul><ul><li>Examples </li></ul>
    3. 3. Economic Gardening <ul><li>What is it? </li></ul><ul><ul><li>Based on Littleton, CO efforts </li></ul></ul><ul><ul><li>Different from traditional economic development efforts </li></ul></ul><ul><ul><li>Focus on existing small businesses within a community </li></ul></ul><ul><ul><li>Link businesses with counseling & market research to help them grow </li></ul></ul>
    4. 4. How is EG different? <ul><li>Soundly based on economic growth principles </li></ul><ul><li>Requires fewer public resources than traditional recruitment efforts </li></ul><ul><li>More focused on where rapid growth occurs – second stage companies </li></ul><ul><li>Does not require picking “winner industries” but instead recognizes the value of growth companies across many sectors. </li></ul>Source: The Small Business Economy: A Report to the President, U.S. Small Business Administration, 2006
    5. 5. Economic Gardening <ul><li>What is a second stage company? </li></ul><ul><li>Companies providing the greatest impact on economic growth. </li></ul><ul><li>Edward Lowe Foundation identifies second stage companies as those employing between 10 and 99 workers. </li></ul>Gazelles Source: The Small Business Economy: A Report to the President, U.S. Small Business Administration, 2006
    6. 6. Economic Gardening <ul><li>Best Practices that evolved in Littleton: </li></ul><ul><ul><li>Infrastructure : good roads, quality education for children, cultural amenities </li></ul></ul><ul><ul><li>Connectivity : improve interaction/ networking among business owners & resource providers </li></ul></ul><ul><ul><li>Market Information : access to competitive intelligence on markets, customers, competitors </li></ul></ul>Source: The Small Business Economy: A Report to the President, U.S. Small Business Administration, 2006
    7. 7. Economic Gardening <ul><li>Role of Libraries/Librarians : </li></ul><ul><li>Local libraries serve as a connection point to high value resources – databases containing market information </li></ul><ul><li>Librarians are trained in: </li></ul><ul><ul><li>How to effectively research </li></ul></ul><ul><ul><li>Where to find quality information </li></ul></ul><ul><li>Liaison between business coach and business owner </li></ul>
    8. 8. MARC/MTEAM project <ul><li>Public/Private partnership between Meridian Twp , Capital Area District Library , Meridian Area Business Association and the local SBTDC office to help stimulate and sustain entrepreneurial efforts within Meridian Twp. </li></ul><ul><li>One-stop shop for small and start-up businesses in Meridian Twp. </li></ul><ul><ul><li>Guidelines/ Applications/ Forms </li></ul></ul><ul><ul><li>Research resources – sample business plans, market research, etc… </li></ul></ul><ul><ul><li>One-on-one counseling </li></ul></ul>
    9. 9. MARC/MTEAM project <ul><li>Two Key Roles for the Library </li></ul><ul><ul><li>Select resources for MARC/ Library business collection </li></ul></ul><ul><ul><li>Provide research & basic consultation for entrepreneurs in the beginning stages of market investigation </li></ul></ul>
    10. 10. MARC/MTEAM project <ul><li>Current status : </li></ul><ul><ul><li>MARC was unveiled to community in April 2008 </li></ul></ul><ul><ul><li>Usage dropped off during summer months of 2008 </li></ul></ul><ul><ul><li>Working on more concerted promotional effort/ outreach </li></ul></ul>
    11. 11. Appendix: Economic Gardening Initiatives <ul><li>Longmont, Colorado </li></ul><ul><ul><li>http://www.ci.longmont.co.us/legi/index.htm </li></ul></ul><ul><li>Loveland, Colorado </li></ul><ul><ul><li>http://www.lovelandeconomicgardening.com/ </li></ul></ul><ul><li>State of Wyoming/University of Wyoming </li></ul><ul><ul><li>http://wyomingentrepreneur.biz/ </li></ul></ul><ul><li>Wisconsin </li></ul><ul><ul><li>http://wenportal.org/ </li></ul></ul>
    12. 12. Appendix: Public Library Examples <ul><li>Capital Area District Library: Business Services & Resources </li></ul><ul><ul><li>Business Site: www.cadl.org/business </li></ul></ul><ul><ul><li>Business Blog: cadlbusiness.wordpress.com </li></ul></ul><ul><li>Portage District Library </li></ul><ul><ul><li>http://www.pdl.lib.mi.us/BusinessCenter/StartingRunning/Homepage.htm </li></ul></ul><ul><li>Grand Rapids Public Library </li></ul><ul><ul><li>http://www.grpl.org//research/sbrc.php </li></ul></ul><ul><li>Southfield Public Library </li></ul><ul><ul><li>Business Resources: http://www.sfldlib.org/pages/search/results.asp?cid=4 </li></ul></ul><ul><ul><li>Business Blog: http://splbusiness.blogspot.com/ </li></ul></ul>
    13. 13. Appendix: Free Resources <ul><li>Michigan eLibrary </li></ul><ul><ul><li>www.mel.org </li></ul></ul><ul><li>Growing Local Economies </li></ul><ul><ul><li>www.growinglocaleconomies.com </li></ul></ul><ul><ul><li>Free white papers </li></ul></ul><ul><ul><ul><li>10 Tips for Implementing an Economic Gardening Project </li></ul></ul></ul><ul><ul><ul><li>Free and Low-Cost Information Resources for Supporting Local Entrepreneurs </li></ul></ul></ul>
    14. 14. Questions? Elizabeth Kudwa Business Librarian Capital Area District Library 401 S. Capitol Avenue Lansing, MI 48933 517-367-6301 [email_address]

    ×