Enhance B2b Email Delivery Rates - Strategies and Tips

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Does your business want to increase revenue from personalized email marketing and transactional emails?

First step to enhance the ROI from email marketing is by achieving higher email delivery. This is no easy task considering the number of spam mails in the eMailworld and the stringent filters.

This PPT from Oracle User list speaks of effective tips to improve your email delivery rates.

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Enhance B2b Email Delivery Rates - Strategies and Tips

  1. 1. Email Delivery unplugged<br />18 effective strategies to improve email delivery - B2B marketing <br />Customer Education Series: 2010 Oracle User list<br />1<br />
  2. 2. Email deliverability is a constant worry for marketers. Changing rules in email landscape makes it difficult to keep track of the ever changing filter parameters maintained by ISPs.This PPT focus on the key practices to improve email delivery of your B2B email marketing .<br />Customer Education Series: 2010 Oracle User list<br />2<br />
  3. 3. Learn from these best email delivery practices to improve email delivery rates and improve ROI from targeted marketing.<br />Customer Education Series: 2010 Oracle User list<br />3<br />
  4. 4. Join Complaint Feedback Loop<br />Feedback loops allow you to see the complaints originating from users and those who is mark you as spam<br />Customer Education Series: 2010 Oracle User list<br />4<br />Customer Education Series: 2010 Oracle User list<br />
  5. 5. Remove Inactive Subscribers<br />Don’t add numbers to your database with inaction subscribers. Remove the deadwood before sending your campaign.<br />Customer Education Series: 2010 Oracle User list<br />5<br />Customer Education Series: 2010 Oracle User list<br />
  6. 6. Follow Consistent Timing<br />Recipients appreciate it and ISPs mark positive for consistent behavior. <br />Customer Education Series: 2010 Oracle User list<br />Tip for B2B marketers guide Oracle User list<br />6<br />
  7. 7. Use Consistent From Information:<br />Don’t keep on changing the from information. Keep the same ‘from’ name and address. <br />Customer Education Series: 2010 Oracle User list<br />7<br />Customer Education Series: 2010 Oracle User list<br />
  8. 8. Static IP Address: <br />Use the same IP address to send your emails from your server. Find out if the email service provider is using a dedicated IP, if not, it’s worth to use <br />Customer Education Series: 2010 Oracle User list<br />8<br />Customer Education Series: 2010 Oracle User list<br />
  9. 9. Email List Maintenance<br />Take time to promptly remove hard bounces and unsubscribes from the list<br />Customer Education Series: 2010 Oracle User list<br />9<br />Customer Education Series: 2010 Oracle User list<br />
  10. 10. White List Reminder<br />Ask list subscribers to add the 'from' address for your list to their address book. <br />Customer Education Series: 2010 Oracle User list<br />10<br />Customer Education Series: 2010 Oracle User list<br />
  11. 11. Get Authenticated: <br />Choose the suitable authentication system to authenticate the identity of your email. DKIM, Sender ID, DomainKeys are few of the leading authentication service available.<br />Customer Education Series: 2010 Oracle User list<br />11<br />Customer Education Series: 2010 Oracle User list<br />
  12. 12. Spam check the content<br />Before you send the email campaign, check the spam score to remove spam tainted words<br />Customer Education Series: 2010 Oracle User list<br />12<br />Customer Education Series: 2010 Oracle User list<br />
  13. 13. Remove Bounces: <br />Sending to invalid or nonexistent email address will send off red flags with most internet service providers.<br />Customer Education Series: 2010 Oracle User list<br />13<br />Customer Education Series: 2010 Oracle User list<br />
  14. 14. Be Relevant: <br />Don’t provide gibberish content. Value the users time by including relevant articles. <br />Customer Education Series: 2010 Oracle User list<br />14<br />Customer Education Series: 2010 Oracle User list<br />
  15. 15. Send In short burts<br />Avoid sending en masse. Split the big list to smaller bit chunks while sending. <br />Customer Education Series: 2010 Oracle User list<br />15<br />Customer Education Series: 2010 Oracle User list<br />
  16. 16. Check the HTML Codes<br />Remove any badly-formed HTML or invalid HTML tags or any invalid attributes. Spam filters mark such mails as spam. Avoid such mistakes by running your HTML through a validator. <br />Customer Education Series: 2010 Oracle User list<br />16<br />Customer Education Series: 2010 Oracle User list<br />
  17. 17. Monitor the Blacklists<br />Check if your email server is blacklisted. <br />Customer Education Series: 2010 Oracle User list<br />17<br />Customer Education Series: 2010 Oracle User list<br />
  18. 18. Use a plain text e-mail along with HTML<br />Provide alternative text version along with HTML emails, or use minimal pics in your HTML. Users & email clients love content rich templates<br />Customer Education Series: 2010 Oracle User list<br />18<br />Customer Education Series: 2010 Oracle User list<br />
  19. 19. Always provide an easy unsubscribe option<br />Customer Education Series: 2010 Oracle User list<br />19<br />Customer Education Series: 2010 Oracle User list<br />
  20. 20. Email deliverability best practices presentation prepared by Liza & ShirleyOracle User List – June 2010<br />Customer Education Series: 2010 Oracle User list<br />20<br />Customer Education Series: 2010 Oracle User list<br />

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