Case Analysis of Product Red A (Individual)
This assignment builds on the discussion of the case:
Harvard Business School. 2009. (Product) Red (A). HBS Case No. 9-509-013. Boston, MA: Harvard Business School Publishing.
This paper outlined the issues raised by using consumer power to promote socially and environmentally responsible business practice. What were the program’s goals? How was this program intended to achieve those goals? What does your knowledge of the ethical consumer movement suggest about the strengths and weaknesses of the Product Red strategy? What could be done to improve the strategy?