Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The innovation catalysts

1,150 views

Published on

With Its innovation culture and entrepreneurial atmosphere, Intuit has earned a spot on Fortune’s “best companies to work for”. The story is about how design drove its turnaround when the company was facing its toughest challenge in 2007. HBR’s 10 must reads on innovation.

Published in: Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The innovation catalysts

  1. 1. Intuit: How Design Drove Its Turnaround
  2. 2. Roger Martin Rotman School of Management University of Toronto The Author The full article is available at Harvard Business Review
  3. 3. Technologycommercialization manager ExploitTechnologiesPte Ltd (ETPL) AgencyforScience, TechnologyandResearch (A*STAR, Singapore) B. Eng & Ph.d (Engineering) NanyangTechnological University Singapore M.B.A. INSEAD Fontainebleau,France Presentationby LI Wei
  4. 4. With Its culture and entrepreneurial atmosphere, the software company has earned a spot on Fortune’s “BEST COMPANIES TO WORK FOR”
  5. 5. The story is about Intuit’s reinvention as a design-driven company
  6. 6. The birth of the IDEA
  7. 7. In 2007, Intuit faced a tough CHALLENGE
  8. 8. ItsNETPROMOTERSCOREwasFALTERING
  9. 9. It is an important indicator to measure how likely a customer is to recommend the product to a friend
  10. 10. It needed a new approach to galvanize customer
  11. 11. Chairman SCOTT COOK DESIGN FOR DELIGHT Intuit’s reinvention as a design-driven company (D4D)
  12. 12. He might not be the next Steve Jobs with a powerful visionary
  13. 13. but he believed grass roots of the company can drive success in innovation given the right coaching and practice
  14. 14. From idea to INITIATIVE
  15. 15. Design Director KAAREN HANSON A talented young design director was selected
  16. 16. to drive an organized program for moving from talking about D4D to DOING it
  17. 17. A team of 10 design-thinking coaches “INNOVATION CATALYSTS” was created
  18. 18. They came from variety of fields in intuit and with good people skill
  19. 19. CLOSER to the bottom than the top DIRECTORLEVEL They are all below
  20. 20. Their training and deployment was Hanson’s central agenda for FY2009
  21. 21. A series of design for delight forums were organized D4D
  22. 22. The EXPERTS of design thinking were invited as featured speakers
  23. 23. The forums also showcased D4D successes and shared best practices
  24. 24. Hanson’s innovation catalysts were available to help any work groups for their design thinking projects
  25. 25. She also kept in close contact with general managers
  26. 26. To make sure that the catalysts were addressing the manager’s BIGGEST PROBLEMS
  27. 27. HIGH-IMPACTWINS And were seen in the company
  28. 28. From presentations to EXPERIMENTS
  29. 29. Traditionally, decision at Intuit had been made on the basis of PRESENTATIONS
  30. 30. A key component of D4D was to shift the focus to listen directly from customers through experiments
  31. 31. It is an experiment-based innovation process
  32. 32. Observe customers in their offices to determine the greatest pain point 1 PAINSTORM
  33. 33. Generate many concepts of product and then winnow possible solutions for prototyping 2 SOL-JAM
  34. 34. 3 CODE-JAM A rapid experimentation within two weeks for the quick and direct feedback from customer
  35. 35. From breakthroughs to CULTURE
  36. 36. Intuit would have to to make the transformation complete SCALEUP
  37. 37. ANOTHER CATALYSTS were selected, trained and deployed 65
  38. 38. Intuits needed people with PASSION to drive Design for Delight and help others to do great work D4D
  39. 39. To increase the catalysts’ effectiveness, another small team was established
  40. 40. To help middle management EMBRACE both design thinking and the innovation catalysts
  41. 41. They integrated design thinking into Intuit’s leadership training programs
  42. 42. To create a platform for directors to work with innovation catalysts and experience the benefit of D4D
  43. 43. Summary
  44. 44. IDEA INITIATIVE INNOVATION ANALYST EXPERIMENT INNOVATION CORPORATE CULTURE Intuit’s reinvention as a design-driven company
  45. 45. America’s most admired software company
  46. 46. SCOTT COOK may not be another Steve jobs, but it turned out Intuit didn’t need one
  47. 47. www.innodiary.org

×