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Livemocha overview - May 2010


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Livemocha is the world's largest language learning community, with over 5 million members from more than 200 countries around the world.

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Livemocha overview - May 2010

  1. 1. The World's Largest Language Learning Community<br />company confidential<br />
  2. 2. What is Livemocha?<br />What is Livemocha?<br />The world’s largest language learning community, with over 5 million members from over 200 countries around the world. <br />Offers free and paid online language courses in 35 languages.<br />Every lesson includes speaking and writing practice reviewed by native speakers.<br />Learning with native speakers<br />is the most fun and effective way<br />to learn a language!<br />
  3. 3. Livemocha Vision<br />Deliver the most fun, effective, accessible way to learn a language with a vibrant global community<br />3<br />Company Confidential<br />
  4. 4. How is Livemocha different?<br />Unique combination of onlinelanguagelearning and practice with native speakers thatyou cannot get with books, CD-ROMs or language schools.<br />Active global community of native speakers who are eager to help and learn from each other – which makes learning more exciting and effective.<br />
  5. 5. How does Livemocha work?<br />Online courses begin with essential words and phrases required for real conversations<br />Interactive exercises measure your comprehension<br />Each lesson includes speaking and writing exercises, routed to native speakers who provide tips to improve<br />Return the favor by helping others who are learning your native language<br />
  6. 6. Help from Native Speakers<br /><ul><li>English native speaker
  7. 7. Learning Spanish
  8. 8. Spanish native speaker
  9. 9. Learning English</li></ul>With a reputation for helping others!<br />
  10. 10. Media Coverage<br />
  11. 11. Awards<br />Winner of the 2009 ESU President’s Award <br />for Technology and Innovation<br />
  12. 12. Recommended by Academic Experts & Customers<br />“Livemocha is the best online language program I have seen and used—vastly superior to Rosetta Stone in terms of cost and the variety of language functions it offers.”<br />-Dr. Steven J. Sacco, Language Professor & PhD in Foreign Language Education, San Diego State University <br />“Livemocha offers a perfect combination of cutting edge technology and language learning.  It makes learning a new language fun and convenient. My students love the Role Play feature.” <br />-Michele Mesnik, Professor, Brazilian Business School<br />93% of members say Livemocha has improved their language skills<br />
  13. 13. Traditional Alternatives vs. Livemocha<br />Limitless Learning Content<br />Millions of videos, flashcard sets, tips, lessons, audio clips<br />Almost any language on the planet<br />Convenient access from any Internet connection<br />Helpful connections with native speakers and tutors<br />Fun, interactive exercises<br />Save scores, measure your progress, share with others<br />Help people worldwide learn your native language<br />CD-ROMs<br />Pro<br /><ul><li>Software with audio/visual queues
  14. 14. Score-keeping</li></ul>Con<br /><ul><li>Still talking to yourself</li></ul>Books<br />Pro<br /><ul><li>Portability
  15. 15. Reference value</li></ul>Con<br /><ul><li>Costly to print and distribute
  16. 16. Static, difficult to update
  17. 17. Solitary learning</li></li></ul><li>How to help the poor?Teach them English<br />Average Foreign-born Income <br />by English Proficiency and Educational Attainment <br />(Employed Adults)<br />Proficiency in English can double or triple earning power<br />Income Gap<br />11<br />Company Confidential<br />Source: US Census, Parthenon Group<br />
  18. 18. Appendix<br />
  19. 19. Company Background<br /><ul><li>Seattle-based company,launched September 2007
  20. 20. Core Competencies:
  21. 21. Over 50 years experience; Retail & Internet Sales, Marketing & Operations.
  22. 22. Business Focus:
  23. 23. Language Learning delivered via the Internet
  24. 24. Retail gift cards accessing paid content online</li></ul>By the Numbers:<br /><ul><li>5.5 million members from over 200 countries around the world
  25. 25. Free and paid online language courses in 35 languages
  26. 26. Paying customers in over 110 countries
  27. 27. Over 1,000,000 helpful community reviews each month
  28. 28. 93% of members say Livemocha has improved their language skills</li></li></ul><li>Livemocha vs. Competitors<br />In less than 2 years, Livemocha has become the largest language site on the web, and among the top 4000 most trafficked sites globally<br />company confidential<br />
  29. 29. Tremendous Growth<br />Livemocha is one of the fastest growing communities on the Internet<br />Over 5 million registered members in less than 2.5 years<br />15<br />Company Confidential<br />
  30. 30. Mochapoints<br /><ul><li>Measure your learning and teaching activity on Livemocha
  31. 31. Earn badges that recognize high levels of activity
  32. 32. Members use Mochapoints to determine your commitment to learning and propensity to help others
  33. 33. The most active and helpful members benefit by attracting best learning partners
  34. 34. Earn free access to Basic courses by helping others and contributing to the community</li></li></ul><li>What are Amercians learning?<br />Most Popular Learning Languages<br />Spanish 40%<br />French 21%<br />German 14%<br />English 12%<br />Italian 9%<br />
  35. 35. Livemocha Members: Student and Teacher<br />Every Livemocha lesson includes speaking and writing exercises that are reviewed by native speakers.<br />Over 1 million<br />helpful peer reviews <br />by Livemocha members <br />in a month!<br />
  36. 36. Livemocha Active English<br />Award-winning course for Conversational English<br />Content provided by Pearson Education<br />12 courses. Beginner to Advanced. Over 400 hours of learning content.<br />Mapped to Common European Framework<br />Video exercises, grammar, role play<br />Tutor Reviews<br />Paying customers in over 100 countries<br />
  37. 37. Active English: What Will I Learn?<br />Active English teaches you how native speakers converse and prepares you to join them in conversation.<br />Real-life English with feedback from native speakers<br />Conversational understanding and proper pronunciation<br />Grammar, vocabulary, and reading comprehension<br />Language skills that follow the Common European Framework<br />
  38. 38. Active English:An Award-Winning Course<br /><ul><li>Livemocha Active English was the winner of the 2009 ESU President’s Award
  39. 39. This prestigious award is presented for innovation and the use of technology for the teaching, learning, and advancement of English as a first, second or foreign language.
  40. 40. The judging panel includes experts from the fields of design, technology, and English language teaching.
  41. 41. The award was presented to Livemocha by Prince Philip, Duke of Edinburgh, at Buckingham Palace in London, England.</li></li></ul><li>Active English: Why Customers Buy<br /><ul><li>Combines the power of social learning with world class content at an unbeatable price
  42. 42. Proven instructional content from Pearson Education
  43. 43. Certificates of completion for each course to print and keep
  44. 44. Personalized feedback from native speakers and expert English tutors
  45. 45. Focus on improving conversational English</li></li></ul><li>What Does The Future Hold?<br />Internet as a vast repository of specialized language learning content<br />Range of access through various devices and formats<br />Access to native language teachers all over the world<br />Private communities to address specific learning needs<br />