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It's an Marketing assignment which was given to us that how companies change their policies and strategies with respect to the macro environment of the country in which it is operating.

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  2. 2.  Brazil is the largest country in south America & also a Portuguese speaking nation. It is the worlds 5th largest country (by size & population). The Brazil economy is the worlds sixth largest economy (in case of GDP) & 7th largest with respect to purchasing power parity. Brazil is one of the worlds fastest growing major economy. Is also a founder member of UN.
  3. 3.  Thepopulation of Brazil, as recorded by the 2008 PNAD, was approximately 190 million. 83.75% of the population defined as urban. Mostof them of Portuguese, Italian, Spaniard, German, Japan ese and Middle Eastern. Brazil possesses a richly spiritual society formed from the meeting of the Roman Catholic
  4. 4.  Urban areas already concentrate 84.35% of the population. The official language of Brazil is Portuguese. The core culture of Brazil is derived from Portuguese culture, because of its strong colonial ties with the Portuguese empire. Brazilian music encompasses various regional styles influenced by African, European and Amerindian forms. It developed distinctive styles, among them samba. The most popular sport in Brazil is football
  5. 5.  Portuguese colonization: It was under Portuguese influence for a long time and also to some extent under Francs as well. Independence and empire : The Brazilians got the taste of independence in 1889 when slavery was reaching its near end and Portugal colonial rule was almost ended. Early republic : It was a kind of military dictatorship until 1902 when rebel started. Contemporary era : Began from 5th Institutional Act 1958 which was emphasized.
  6. 6.  Brazil is the 5th largest country in the world, and 3rd largest in the America’s. Brazil occupies a large area along the eastern coast of South America and includes much of the continents interior. Brazilian topography includes hills, mountains, plains, highlands, and scrublands. Much of the terrain lies between 200 metres (660 ft) and 800 meters (2,600 ft) in elevation. The northwestern parts of the plateau consist of broad, rolling terrain broken by low, rounded hills
  7. 7.  Most of the country is tropical Brazil hosts five major climatic subtypes: equatorial, tropical, semiarid, highland tropical, temperate, and subtropical. Near the coasts, rain fall is throughout the year. An equatorial climate characterizes much of northern Brazil & there is no real dry season. Central Brazil rainfall is more seasonal, a characteristic of savanna climate.
  8. 8.  The Brazilian Federation is the "indissoluble union" It has three distinct political entities: the States, the Municipalities and the Federal District. The Union, the states and the Federal District, and the municipalities, are the "spheres of government. The Federation is set on five fundamental principles: sovereignty, citizenship, dignity of human being. The form of government is that of a democratic republic, with a presidential system. The president is both head of state and head of Government of the Union and is elected for a 4-year term,
  9. 9.  Brazilian law is based on Roman-Germanic traditions and civil law concepts prevail over common law practice. The legal system is based on the Federal Constitution, which was promulgated on 5 October 1988. States have their own constitutions, which must not contradict the Federal Constitution. Municipalities and the Federal District have "organic laws" which act in a similar way to constitutions
  10. 10.  The highest court is the Supreme Federal Court. The Supreme Federal Tribunal was the first court in the world to transmit its sessions on television, and also via YouTube. In December 2009, the Supreme Court adopted Twitter to display items on the day planner of the ministers, to inform the daily actions of the Court and the most important decisions made by them
  11. 11.  Brazil is a political and economic leader in Latin America. Brazil is the largest national economy in Latin America, the worlds sixth largest economy at market exchange rates and the seventh largest in purchasing power parity. It has large and developed agricultural, mining, manufacturing and service sectors, as well as a large labor pool. Major export products include aircraft, electrical equipment, automobiles, ethanol, textiles, foot wear, iron ore, steel (30.8%), coffee, orange juice, soybeans and corned beef.
  12. 12.  Brazil is the worlds tenth largest energy consumer with much of its energy coming from renewable sources, particularly hydroelectricity and ethanol; nonrenewable energy is mainly produced from oil and natural gas. Brazil has a large and diverse transport network. Roads are the primary carriers of freight and passenger traffic. Brazils railway system has been declining since 1945, when emphasis shifted to highway construction. There are about 2,500 airports in Brazil, including landing fields: the second largest number in the world, after the United States.
  13. 13.  Microsoft & Brazil: Microsoft will start manufacturing XBox 360 consoles in Brazil. This move will immediately result in lower price tags, as the game consoles will now be free from Brazil’s heavy import taxes on electronics. The launch date for the ‘new’ console in Brazil will be October 5th. This new pricing also means Microsoft will take a leap ahead of its competitors & will also reduce piracy.
  14. 14.  Microsoft & Brazil: The Brazilian government has been actively trying to lure electronic manufacturers in locating their production in the country, thanks to a series of incentives. Taking the advantage out of it , Microsoft has planned out this strategy of capturing the games and to some extent electronics market in Brazil.
  15. 15.  Microsoft & Brazil: Microsoft also have intentions of constructing additional data centers in the region of Latin America for cloud computing. Microsoft’s cloud services are now available in Brazil, Mexico, Chile, Colombia, Peru, Puerto Rico, Costa Rica and Trinidad & Tobago.
  16. 16.  VOLVO & Brazil : Volvo joined the relief work in Rio De Janiero in Brazil after it was flood stricken. In 2000, Volvo do Brazil planned to launch a medium-heavy truck. Breaking into the profitable medium-heavy segment would not only mean increased sales and employment at the plant, it would also strengthen the Volvo Group’s position in the South American market.
  17. 17.  VOLVO & Brazil: The company drew inspiration from the Japanese automotive industry and its Lean Production model – a working method that has now become a lodestar for most automotive manufacturers. Basically, it’s a question of eliminating all unnecessary work and procedures.
  18. 18.  APPLE in BraziL: Apple has begun selling the Brazilian-made 8 GB iPhone 4 through its online store in that country, as evidenced by manufacturing information on the box and the phone itself. Apple has now transitioned to selling domestically-manufactured iPhone 4 units in Brazil, pricing has yet to come down.
  19. 19.  APPLE in BraziL: Apple products in Brazil are way too expensive. Apple market share in Brazil could be a lot bigger than it is, but Apple Brazil apparently refuses to do so.