Alison shared the past, present, and future of online video at e-commerce retailer drugstore.com at the January 2009 Seattle Direct Marketing Association (SDMA) monthly dinner event. Among the nuggets Alison spoke about:
- Review of the objectives behind drugstore.com's launch of video
- What's at the core of drugstore.com's current video commerce efforts
- Results & looking to the future
Everyone enjoyed watching her example videos - especially the one of the pet treadmill and the mini luges. drugstore.com is doing some great things with video commerce - they're an inspiration to us all!