This high-level presentation includes some of the oldie but goodie case studies, mostly re: merchandising video but adds a section called "The Vision of Video Commerce" and breaks it out into three phases:
I) One video asset, syndicated everywhere
II) Many video services, all driving shoppers toward transactions
III) Dynamic serving of video assets to show the right video, in the right place, at the right time.
Future iterations of this presentation will include a precursor phase: "The Liberation of Video Content" - stay tuned for that one.