Justin Foster: Founder & President, Video Commerce Consortium  Co-Founder, Liveclicker Jason Healey: Product Manager, Onli...
<ul><li>Video Commerce Consortium:  Largest and fastest-growing consortium of interactive marketers dedicated to advancing...
<ul><li>What’s the deal with online video? </li></ul><ul><li>Video commerce: just another buzzword? </li></ul><ul><li>The ...
<ul><li>Online video is increasingly becoming part of our everyday lives. </li></ul><ul><li>Usage cuts across age demograp...
<ul><li>5 countries have eclipsed 60% broadband household penetration today </li></ul><ul><li>An additional 12 countries w...
 
Video Commerce is the practice of using video content to promote, sell and support commercial products or services on the ...
.com .tv
.com .tv
.com .tv
Group A – No Video Group B – With Video # Product pages served 25,000 25,000 Conversion rate (clicked “play”) 6.63% 10.00%...
Practitioner Revenue Lift 1 50.1% - 138.9% 133% - 200% 12% + 200% 40% “ Substantial Lift” “ It Works.”
<ul><li>Launched in 2008 </li></ul><ul><li>Prominent SEO placement </li></ul><ul><li>Liquidated inventory of key product <...
<ul><li>Q: What is preventing you from starting out with video commerce or expanding your current video commerce initiativ...
Justin Foster Founder & President, Video Commerce Consortium Co-Founder, Liveclicker Justin [at] video [dash] commerce [d ...
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Video Commerce in a YouTube World (updated) - Justin Foster, Founder & President @ The Video Commerce Consortium and Co-Founder, Liveclicker Inc.

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This high-level presentation includes some of the oldie but goodie case studies, mostly re: merchandising video but adds a section called "The Vision of Video Commerce" and breaks it out into three phases:

I) One video asset, syndicated everywhere
II) Many video services, all driving shoppers toward transactions
III) Dynamic serving of video assets to show the right video, in the right place, at the right time.

Future iterations of this presentation will include a precursor phase: "The Liberation of Video Content" - stay tuned for that one.

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  • Video Commerce in a YouTube World (updated) - Justin Foster, Founder & President @ The Video Commerce Consortium and Co-Founder, Liveclicker Inc.

    1. 1. Justin Foster: Founder & President, Video Commerce Consortium Co-Founder, Liveclicker Jason Healey: Product Manager, OnlineShoes.com Alison Jeske: Director, Product Management, drugstore.com Jason Lohr-Johnson: Video Art Director, REI
    2. 2. <ul><li>Video Commerce Consortium: Largest and fastest-growing consortium of interactive marketers dedicated to advancing the art and science of video commerce – www.video-commerce.org </li></ul><ul><ul><li>Jan 22 2008: The ROI of Online Video – Webinar – VCC </li></ul></ul><ul><ul><li>Feb 10 2008: The Future of Video and Email Marketing – DMA/EEC </li></ul></ul><ul><ul><li>May 6 2008: Online Marketing Workshop w/CompUSA – Shop.org </li></ul></ul>
    3. 3. <ul><li>What’s the deal with online video? </li></ul><ul><li>Video commerce: just another buzzword? </li></ul><ul><li>The good stuff! </li></ul><ul><ul><li>Alison Jeske, Director of Product Management </li></ul></ul><ul><ul><li>Jason Lohr-Johnson, Video art Director </li></ul></ul><ul><ul><li>Jimmy Healey, Product Manager </li></ul></ul><ul><li>Q & A </li></ul>
    4. 4. <ul><li>Online video is increasingly becoming part of our everyday lives. </li></ul><ul><li>Usage cuts across age demographics </li></ul><ul><li>~ 75% stream at least 1X/mo in 18 – 54 demos. </li></ul>Source: Nielsen Research, July 8, 2008. Stats for May 2008, US only. Source: eMarketer, Ipsos Insight March 2007.
    5. 5. <ul><li>5 countries have eclipsed 60% broadband household penetration today </li></ul><ul><li>An additional 12 countries will reach this mark relative to 2008 </li></ul><ul><li>499 million total worldwide broadband connections by 2012 </li></ul>Source: Gartner. Amanda Sabia, Principal Research Analyst. July 24, 2008
    6. 7. Video Commerce is the practice of using video content to promote, sell and support commercial products or services on the Internet.
    7. 8. .com .tv
    8. 9. .com .tv
    9. 10. .com .tv
    10. 11. Group A – No Video Group B – With Video # Product pages served 25,000 25,000 Conversion rate (clicked “play”) 6.63% 10.00% Conversion rate (watched entire video) 6.63% 15.84% Conversion rate increase (clicked “play”) N/A 50.1% Conversion rate increase (watched entire video) N/A 138.9%
    11. 12. Practitioner Revenue Lift 1 50.1% - 138.9% 133% - 200% 12% + 200% 40% “ Substantial Lift” “ It Works.”
    12. 13. <ul><li>Launched in 2008 </li></ul><ul><li>Prominent SEO placement </li></ul><ul><li>Liquidated inventory of key product </li></ul>
    13. 14. <ul><li>Q: What is preventing you from starting out with video commerce or expanding your current video commerce initiatives? </li></ul>Source: Video Commerce Consortium Survey. July 7, 2008
    14. 15. Justin Foster Founder & President, Video Commerce Consortium Co-Founder, Liveclicker Justin [at] video [dash] commerce [d o t] org 253.988.3183

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