Jason provided a great overview of how REI is using video on and off its web site. He reviewed some really interesting examples of how video was incorporated into the shopping experience via 'tagging' product photos with small video 'play' buttons that launched video onscreen. He also shared how REI is using YouTube to pull video on its site. Perhaps the most valuable takeaway of Jason's presentation the insight he shared regarding how to produce e-commerce video. He illustrated the process for planning, producing, and deploying video and techniques that e-commerce merchants/online retailers combine educational, entertainment, and promotional content to help drive sales.